BRIONI Senior PR and Marketing Specialist

5 days ago

Bhubaneswar Municipal Corporation, India Brioni Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Summary

Job Family Group Description - Communication & Marketing:
This Job Family Group includes jobs relating to all areas of communication for every audience and channel. Conveys the image and identity of the brand.

Job Family Description - Communication, PR & Events:
Brings our luxury products onto the stage. Builds a solid reputation for our brands through event organization, press relations and a robust online presence. Builds and maintains positive relationships with internal and/or external stakeholders by developing messages that inform and engage various target audiences.

Speciality Description - Public Relations:
Builds and maintains our company reputation through public relations activities. Gives clear messages on our image internally and externally.

Job Description

About the Role:

Brioni is seeking a strategic and connected Senior PR & Communications Specialist to play a pivotal role in developing the brand narrative and supporting growth initiatives across the Greater China region. You will serve as a key liaison between our maison, external agencies, and influential media & partner networks. This role is responsible for executing integrated strategies that elevate brand prestige, cultivate desire, and activate key commercial projects.

Key Responsibilities:

Strategic Communications & PR Execution:

  • Support the development and lead the execution of the seasonal PR and communications plan for Greater China.
  • Manage day-to-day PR operations with precision, including press release drafting, media distribution, monitoring, and reporting.
  • Play a key role in the planning and on-site execution of high-profile events (e.g., new store openings, press previews, media dinners).

Marketing Support & Partnership Coordination:

  • In-Store Activation: Collaborate with the retail team to support in-store events and clienteling initiatives that drive traffic and enhance client engagement.
  • Landlord Collaboration: Maintain a close working relationship with the marketing teams of our luxury retail partners and shopping mall landlords to ensure aligned strategies and maximize co-branded marketing opportunities.
  • Partnership Support: Identify and research potential collaboration opportunities with high-end brands, luxury hotels, and art institutions to help expand brand reach.
  • Campaign Integration: Work to ensure PR activities are aligned with marketing and social media campaigns for a cohesive brand experience.

Media, Influencer & Relationship Management:

  • Maintain and strengthen relationships with key media, celebrities, influencers (KOLs), and stylists.
  • Execute strategic product seeding initiatives, tracking their effectiveness and maximizing ROI.

Luxury Asset & Logistics Coordination:

  • Oversee the daily management of the PR sample inventory, including logistics, loans, and returns, ensuring the utmost care for luxury products.
  • Efficiently coordinate press and stylist requests for editorial features and events.

Reporting & Analysis:

  • Support the generation of PR performance reports, analyzing reach and impact to provide insights for optimization.
  • Proofread and consolidate externally distributed materials to ensure message accuracy and brand consistency.

Qualifications & Experience:

  • Bachelor's degree in Public Relations, Communications, Marketing, or a related field.
  • Approximately 5 years of progressive experience in PR and communications, with proven experience in the luxury fashion or retail sector.
  • An existing network of media and influencer contacts within the Greater China region is essential.
  • Experience supporting marketing activations and partnerships is highly desirable.
  • Exceptional writing, editing, and verbal communication skills in both English and Mandarin.
  • A profound understanding of the luxury landscape and a passion for the Brioni brand ethos.
  • Keen attention to detail, impeccable organizational skills, and the ability to manage multiple projects.
  • Proficiency in media monitoring tools and Microsoft Office Suite.

Job Type

Fixed Term (Fixed Term)

Start Date

Schedule

Full time

Organization

BRIONI (SHANGHAI) TRADING LTD

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