Lead - Assets Strategy

ROLE PURPOSE & OBJECTIVE

• Support creation and periodically modification of bank's medium to long-term strategy ensuring seamless translation of strategic objectives into actionable business plans and measurable outcomes across all business verticals.
• To identify, plan, and support execute strategic initiatives that drive sustainable assets growth, profitability, risk alignment, productivity across channels etc. in alignment with organizational vision and regulatory requirements.
• Work closely with business to ensure envisioned outcomes of the identified initiatives are achieved within desired timelines.
• Work with leadership team to address the market dynamics, emerging trends and evolving customer needs.
• Monitor and report on key performance indicators to measure the success of strategic initiatives
• Focus on growth, diversification and achieving scale as the bank transitions from SFB to Universal Bank (if approved by the regulator).

III.SIZE OF THE ROLE

FINANCIAL SIZE

NON-FINANCIAL SIZE

Assets Book size: Cr.

Number of portfolio products: 20+

IV.KEY DUTIES & RESPONSIBILITIES OF THE ROLE

Business/ Financials

• Support the annual strategic planning exercise across businesses and quarterly strategy reviews
• Lead strategic planning for all asset classes (loans, advances, securitizations).
• Design competitive pricing strategies for various assets products while maintaining profitability margins
• Oversee the conduct of in-depth market research and competitive analysis to identify growth opportunities and potential threats.
• Analyze industry trends, best practices and competitive landscape to guide strategic thinking and decisions.
• Provide trusted advice and insight to the executive team on emerging market trends and policy developments, including how they could impact or be exploited.
• Drive GTM plans for new asset products and portfolio expansions.
• Formulate digital transformation and technology adoption strategies
• Monitor key financial metrics (yield, NIM, ROA) and recommend corrective actions.

Customer (Both Internal & External)

• Foster relationships with key stakeholders, including management and team members
• Study customer segments and work with businesses to identify new products and services or recommend changes to current offerings
• Present asset performance insights to the departmental heads and Executive Committees.
• Design customer acquisition and retention strategies
• Create customer experience enhancement initiatives
• Formulate pricing strategies for asset products
• Identify partnership opportunities with fintech companies

Internal Process

• Management presentations on strategic initiatives and market developments
• Collaborate extensively internally to ensure the Banks strategy is effectively structured and embedded so that teams and colleagues know how they contribute to the Banks overall objectives.
• Establish governance frameworks for strategic initiatives, ensuring that all new initiatives are monitored for success and aligned with the banks strategic priorities.
• Collaborate effectively with Finance team to ensure robust monitoring and reporting of the Banks progress against its objectives.
• Develop performance management frameworks to monitor strategic initiatives across business verticals, ensuring timely and effective execution.
• Provide feedback on required analysis to advance solution development and to support execution of strategic initiatives, digital growth and data-based decisions in day to day working of the bank
• Analyze risks and complex issues to provide strategic guidance & efficient solutions.
• Ensure timely submission of all regulatory reports with zero non-compliance instances

Innovation & Learning

• Lead organizational transformation and change management initiatives
• Promote a culture of innovation and data orientation across the bank by encouraging teams to develop creative solutions for business challenges.
• Responsible for product research and driving innovations as a part of the product strategy in ensuring the company is ready to capture emerging and future consumer demands.
• Providing and guiding team members to foster professional growth whilst promoting culture of accountability.
• Build a culture of continuous learning within the strategy team and across the bank, ensuring that best practices are applied.

V. MINIMUM REQUIREMENTS OF KNOWLEDGE & SKILLS

Educational

Qualifications

• Essential: Master's degree in Business Administration (MBA) from reputed institution with specialization in Strategy, Finance, or Banking
• Preferred: Additional professional qualifications such as CFA, CA, or equivalent
• Alternative: Master's in Economics, Finance, or related field with demonstrated strategic experience

Experience Range (Years and Core Experience Type)

Minimum: 10-15 years of progressive experience in banking, financial services, or strategic consulting.

Certifications

Certifications in Strategic Planning, Digital Transformation or Business Analytics will be advantageous

Functional Skills

• Expert at effectively pivoting between strategic development and tactical deployment
• Digital Banking and Analytics
• Project Management
• Risk Management
• P&L understanding
• Exceptional listening, negotiation and conflict management skills

Behavioral Skills

• Adaptability
• Innovation & Problem-Solving
• Customer-centric Mindset
• Analytical Thinking
• Forward thinking with the ability to engage others in casting a broader and focused vision
• Flexible mindset & innovative thinker who is willing to challenge standard thinking with new ideas, approaches and solutions
• Ability to motivate teams, lead complex projects

Competencies

• Strategic Agility
• Financial & Business Acumen
• Risk Management
• Excellent Communication & Presentation Skills
• Ability to collaborate with various departments
• Forward-Thinking Mindset

VI. KEY INTERACTIONS

INTERNAL

EXTERNAL

• Bank-wide Committees on Products, Processes & Governance
• All Vertical / Functional Heads
• IT Project Teams
• Functional Product Teams
• Industry Forums (CII, IBA, SFB Associations etc.) / Consortiums
• Consultants
• Vertical Heads of Technology Vendors and Fintech Partners