Digital Marketing Manager

About the Role

This role requires full ownership of the digital marketing function, strategy, delivery, team performance, client direction, quality control, and operational stability. You must understand the work deeply enough to guide the team, solve problems, and ensure consistent, high-quality output across all clients.

This position is for someone who is committed to learning, thinks clearly, leads with discipline, and wants to build a long-term successful career in digital marketing leadership.

About MaSs

MaSs is built on one core belief: marketing should directly support sales and business growth. We do not create content for noise, vanity metrics, or deadlines' sake. We create content that improves visibility, discoverability, influence, and conversion. Our work environment rewards people who think, learn, improve, and execute with intention. We value attitude over skill, because skill can be trained — but curiosity, ownership, and drive cannot.

If you join MaSs, you are not joining a content team; you are joining a performance engine where content, strategy, and execution work together to drive measurable business outcomes.

Core Responsibilities – Day-to-Day

1. Strategy & Planning

2. Plan and manage all digital marketing deliverables and activities across content, SEO, ads, design, and social media.

3. Develop and implement client-specific digital strategies aligned with their business outcomes.
4. Break down high-level goals into weekly execution plans for the team.
5. Conduct competitive analysis to refine positioning and opportunities.
6. Identify opportunities for growth, improved performance, and higher ROI.

7. Approve content themes, campaign angles, messaging pillars, and channel strategies before execution.

8. Daily Delivery Management

9. Ensure clarity of daily priorities for all team members.

10. Assign tasks with clear owners, deadlines, and deliverable definitions.
11. Review all deliverables (content, creatives, ads, SEO outputs) before client submission.
12. Resolve delays, dependencies, or bottlenecks immediately.

13. Maintain consistent, high-quality delivery across all client accounts.

14. Quality Control

15. Review content for clarity, structure, purpose, and alignment.

16. Review creatives for messaging accuracy and consistency.
17. Review SEO tasks for proper keyword usage, on-page structure, and search intent.
18. Review ad campaigns for targeting logic, budgets, and creative performance.

19. Maintain strict quality benchmarks across all outputs.

20. Team Leadership & Management

21. Lead writers, designers, SEO specialists, and performance marketers.

22. Train team members to improve thinking, creativity, and execution quality.
23. Conduct daily stand-ups and weekly review meetings.
24. Evaluate team performance, identify gaps, and implement corrective actions.

25. Maintain discipline, accountability, and clear expectations across all roles.

26. Operational & Workflow Management

27. Maintain and oversee the central task tracker for all accounts.

28. Ensure real-time updates and transparency on progress and deadlines.
29. Improve workflows, SOPs, and execution processes continuously.
30. Ensure smooth coordination between departments to avoid backlog and confusion.

31. Fix operational issues before they affect delivery.

32. Client Management & Business Growth

33. Act as the strategic point of contact for clients.

34. Communicate plans, progress, performance insights, and next steps with clarity.
35. Convert client requirements into structured internal tasks.
36. Support new business conversations when required.

37. Work toward client retention through consistent delivery and strong strategic direction.

38. Performance Analysis

39. Review performance across ads, social, SEO, and content metrics.

40. Identify issues early and assign corrective tasks immediately.
41. Prepare weekly insights, recommendations, and adjustments.

42. Track performance trends to guide future strategy.

43. Problem Solving & Crisis Handling

44. Step in to execute tasks when needed.

45. Redistribute workload when a team member is blocked or unavailable.
46. Identify and fix workflow breakdowns immediately.
47. Anticipate challenges and create proactive solutions.

Ideal Requirements

Experience

• 5– 10 years in digital marketing.
• Minimum 3 years managing teams or leading multi-channel digital functions.
• Strong experience in a digital agency environment is preferred.

Core Skills

• Ability to build multi-channel digital strategies (content, SEO, ads, design, social).
• Strong understanding of performance and analytics.
• Ability to evaluate creative and content quality with clarity.
• Strong communication and leadership skills.
• Ability to identify gaps, make decisions, and guide the team effectively.
• Proficiency with Ads Manager, Analytics, Search Console, SEMrush/Ahrefs, and project management tools.

Mindset

• Entrepreneurial mindset
• Ownership-driven, responsible for outcomes, not tasks.
• Learns fast and adapts quickly to new tools and strategies.
• Thinks in systems, understands how all digital components connect.
• Calm, clear, and structured under pressure.
• Strong curiosity and willingness to improve continuously.

Who Will Succeed

• Someone who understands the purpose behind every marketing activity.
• Someone who leads with clarity, logic, and accountability.
• Someone who solves problems quickly and doesn't wait for instructions.
• Someone who wants to grow into senior strategic leadership.

Who Will Not Fit

• People who only want execution without thinking.
• People who resist learning new tools or approaches.
• People who avoid responsibility or need constant supervision.
• People who cannot maintain structure or discipline.

If you believe you can lead a digital team with clarity, take full ownership of delivery, and build strategies that genuinely drive business growth, we encourage you to apply.

Job Types: Full-time, Permanent

Ability to commute/relocate:

• Kochi, Kerala: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• How many total years of professional experience do you have in digital marketing?
• How many years of experience do you have leading or managing a digital marketing team?
• How many end-to-end digital campaigns have you personally planned and executed in your career?
• Have you managed campaigns where you handled both creative direction and performance optimisation yourself?
• What was the largest monthly ad budget you have personally managed across Google, Meta, and LinkedIn?
• Have you worked in a digital agency environment for at least 2 years?
• Have you worked with marketing automation tools such as HubSpot, Zoho, or Mailchimp?
• Are you proficient in managing SEO, content direction, paid campaigns, and social media as an integrated strategy?
• Are you willing to work full-time, on-site from Kochi?

Language:

• English (Required)

Location:

• Kochi, Kerala (Preferred)