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Search Growth Strategist

2 weeks ago

Mumbai, Maharashtra, India Weekday Full time

This role is for one of our clients

Industry: Marketing Services

Seniority level: Associate level

Min Experience: 5 years

Location: Mumbai

JobType: full-time

We are looking for a Search & Organic Acquisition Strategist to accelerate sustainable user acquisition through search, content intelligence, and platform optimization. This role sits at the intersection of growth marketing, data analytics, content strategy, and technical optimization, owning organic acquisition as a core growth channel.

You'll be responsible for designing and executing search-driven acquisition strategies that improve visibility, attract high-intent users, and convert traffic into measurable business outcomes. This is a hands-on, high-impact role with strong ownership and cross-functional influence.

What You'll Be Responsible For

Organic Acquisition Strategy

Define and execute a scalable organic acquisition strategy aligned with growth and revenue goals.

Identify demand opportunities across search behavior, content gaps, and competitive landscapes.

Convert user intent and search insights into acquisition-focused initiatives.

Content Intelligence & Conversion Optimization

Partner with content and marketing teams to guide content creation using search and audience insights.

Improve content discoverability, engagement, and conversion performance across landing pages.

Strengthen topical authority through internal linking, content clustering, and structural optimization.

Platform & Technical Enablement

Diagnose and resolve technical barriers impacting organic reach, indexation, and performance.

Collaborate with developers to enhance site speed, mobile usability, and structured data.

Ensure search-readiness across CMS workflows and publishing pipelines.

Measurement & Growth Insights

Own organic acquisition metrics including traffic quality, engagement, and conversion impact.

Analyze performance data to identify opportunities, risks, and optimization levers.

Share clear, actionable insights with stakeholders to guide decision-making.

Experimentation & Evolution

Stay ahead of changes in search behavior, algorithms, and SERP formats.

Test new growth hypotheses across content, structure, and acquisition channels.

Continuously iterate strategies to improve efficiency and scalability.

What Makes You a Strong Fit

Demonstrated success scaling organic acquisition for digital platforms or products.

Strong understanding of search behavior, intent mapping, and conversion funnels.

Hands-on experience with analytics and search tools such as GA, GSC, Ahrefs, SEMrush, or equivalents.

Ability to prioritize opportunities using data, not guesswork.

Comfortable working with designers, developers, content creators, and leadership teams.

Practical knowledge of HTML, CSS, CMS platforms, and modern web architecture.

Ownership mindset with a bias toward execution and measurable outcomes.

Nice to Have

Experience building organic acquisition playbooks at scale.

Strong exposure to technical performance, indexing, or large-site SEO challenges.

Experience with digital PR, authority building, or backlink strategy.

Background in high-growth, competitive, or content-led ecosystems.

Core Skills

Organic Acquisition · Search Strategy · Growth Analytics · Content Intelligence · Technical Optimization · Conversion Strategy · User Intent · Platform Performance · Digital Visibility

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.