SEO Leader – AI-First Search
1 day ago
Role Overview
We are looking for an
SEO Leader
who operates beyond traditional keyword-led SEO and understands how search is evolving in an AI-first world. This role is for someone who builds, owns, and scales SEO as a
revenue-driving function
, not a reporting exercise.
You will lead strategy and execution for modern search—where discovery happens across
LLMs and AI platforms such as ChatGPT, Gemini, Perplexity, and emerging AI-driven search interfaces
—while ensuring strong foundational SEO hygiene.
This is a
hands-on leadership role
with clear commercial accountability.
Who This Role Is For
- You are ahead of the curve on SEO and not operating from outdated 2019 playbooks
- You understand AI / LLM optimisation and how brands get surfaced in conversational and generative search
- For you, basic SEO hygiene is assumed, not highlighted
- You have delivered measurable growth, not just audits, decks, or recommendations
- You have managed teams and revenue and are comfortable owning outcomes, not just activity
Key Responsibilities
Strategy & Growth:
- Define and own the AI-first SEO strategy, aligning with business and revenue goals
- Drive organic growth across traditional search and AI-powered discovery platforms
- Identify and execute opportunities across technical SEO, content systems, authority building, and AI visibility
Execution & Ownership
- Lead end-to-end SEO implementation—strategy to execution to results
- Work closely with content, tech, product, and revenue teams to ensure execution velocity
- Translate insights into action, not just documentation
Leadership & Accountability
- Manage and mentor SEO team members; build scalable SEO processes
- Own KPIs, growth metrics, and revenue impact of SEO initiatives
- Report outcomes with clarity and commercial relevance
Innovation & Learning
- Stay current with changes in AI search, LLM behavior, and algorithmic shifts
- Test, learn, and systemise what works—continuously improving performance
What Will Disqualify You
- You have only done on-page SEO and monthly reporting
- You have never owned a number (traffic alone does not count)
- You believe implementation belongs to someone else
Experience & Profile
- Minimum 4+ years of experience in SEO with demonstrable growth impact
- Proven experience in leading teams and owning outcomes
- Strong understanding of AI-led search, LLM optimisation, and modern discovery ecosystems
Mindset We Are Looking For: Builder, Owner, Operator
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