Influencer Marketer
14 hours ago
Role & responsibilities
Key Responsibilities
1. Influencer Research & Database Management
- Assist in sourcing and vetting potential influencers across platforms (Instagram,
YouTube, Facebook,Josh, etc.)
- Maintain and update an organized influencer database with metrics (engagement
rates, audience demographics, past collaborations).
2. Campaign Coordination Support
- Handle logistics for product sampling, including shipment tracking, delivery
confirmation, and follow-up with influencers.
- Draft and send collaboration briefs, ensuring alignment with brand guidelines and
campaign objectives.
3. Content & Timeline Tracking
- Monitor content creation timelines and deadlines, coordinating with influencers
for drafts, revisions, and final approvals.
- Schedule posts according to platform-specific best practices (e.g., Instagram Reels
peak times).
4. Post-Campaign Support
- Track and compile campaign data (views, likes, shares, conversions) for
performance reports.
- Collect feedback from influencers and internal teams to improve future
workflows.
- Administrative & Communication Support
- Manage daily communication with influencers and agencies via email/social
platforms.
- Assist in preparing contracts, invoices, and compliance documentation (e.g., ASCI
guidelines).
Requirements
Education: Bachelors degree in Marketing, Communications, or related fields (fresh
graduates welcome).
Experience: 0-1 year of experience in influencer marketing, social media
management, or administrative roles; internships included.
Familiarity with Indian social media platforms and regional trends (e.g., YouTube
Shorts, Josh challenges).
Skills:
- Basic proficiency in Excel/Google Sheets for data tracking and reporting.
- Strong organizational skills to manage multiple tasks and deadlines.
- Language: Fluent in English; working knowledge of Hindi or regional languages
(e.g., Tamil, Bengali) is a plus.
Soft Skills: Proactive attitude, attention to detail, and a team player mindset.
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