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Performance Marketer

2 weeks ago


Nagpur, Maharashtra, India NGRT Systems Full time ₹ 9,00,000 - ₹ 12,00,000 per year

1. Plan and Execute Paid Campaigns

  • Platforms: Google Ads, Meta (Facebook/Instagram), YouTube, LinkedIn, Amazon, etc.
  • Formats: Search ads, display ads, video ads, shopping ads, remarketing, etc.
  • Email/SMS performance tracking

2. Target the Right Audiences

  • Use data to define and segment customer groups
  • Set up custom audiences, lookalike audiences, retargeting

3. Optimize Campaigns Daily

  • Track CTR, CPC, CPA, ROAS
  • A/B test ad creatives, copy, landing pages
  • Adjust budgets and bids based on performance

4. Track Performance Metrics

  • Set up and monitor KPIs using tools like:

o Google Analytics

o Meta Ads Manager

5. Work with Content, Design & Sales Teams

  • Align creative with conversion goals
  • Ensure landing pages and CTAs are optimized

Skills Required for Performance Marketing

Technical & Analytical

  • Google Ads & Facebook Ads Manager (deep knowledge)
  • Google Analytics & GA4
  • Excel/Google Sheets (pivot tables, formulas)
  • Tag Manager, UTM tracking, conversion pixels
  • Basic understanding of SEO & website behavior

Strategic Thinking

  • Funnel understanding (TOFU-MOFU-BOFU)
  • ROI-focused decision-making
  • Budget allocation strategy

Creative Collaboration

  • Writing ad copy that converts
  • Working with designers to test visuals
  • Understanding user behaviour and psychology

Communication

  • Clear reporting and storytelling with data
  • Cross-functional collaboration
  • Vendor and agency coordination

Bonus/Advanced Tools

  • Power BI (for dashboarding)
  • Automation tools

Job Title: Graphic Designer

Employment type: Full Time

Departments: Marketing

Job Locations: Nagpur

Experience (years): 1-3

Qualification: Graduate