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Performance Marketer
2 weeks ago
1. Plan and Execute Paid Campaigns
- Platforms: Google Ads, Meta (Facebook/Instagram), YouTube, LinkedIn, Amazon, etc.
- Formats: Search ads, display ads, video ads, shopping ads, remarketing, etc.
- Email/SMS performance tracking
2. Target the Right Audiences
- Use data to define and segment customer groups
- Set up custom audiences, lookalike audiences, retargeting
3. Optimize Campaigns Daily
- Track CTR, CPC, CPA, ROAS
- A/B test ad creatives, copy, landing pages
- Adjust budgets and bids based on performance
4. Track Performance Metrics
- Set up and monitor KPIs using tools like:
o Google Analytics
o Meta Ads Manager
5. Work with Content, Design & Sales Teams
- Align creative with conversion goals
- Ensure landing pages and CTAs are optimized
Skills Required for Performance Marketing
Technical & Analytical
- Google Ads & Facebook Ads Manager (deep knowledge)
- Google Analytics & GA4
- Excel/Google Sheets (pivot tables, formulas)
- Tag Manager, UTM tracking, conversion pixels
- Basic understanding of SEO & website behavior
Strategic Thinking
- Funnel understanding (TOFU-MOFU-BOFU)
- ROI-focused decision-making
- Budget allocation strategy
Creative Collaboration
- Writing ad copy that converts
- Working with designers to test visuals
- Understanding user behaviour and psychology
Communication
- Clear reporting and storytelling with data
- Cross-functional collaboration
- Vendor and agency coordination
Bonus/Advanced Tools
- Power BI (for dashboarding)
- Automation tools
Job Title: Graphic Designer
Employment type: Full Time
Departments: Marketing
Job Locations: Nagpur
Experience (years): 1-3
Qualification: Graduate