Digital Marketing Expert

2 weeks ago

Nagpur, Maharashtra, India Dhandhania Infotech Full time ₹ 4,00,000 - ₹ 12,00,000 per year

Job Title: Digital Marketing Expert

Location: Nagpur

Experience: 3 to 6 years

Employment Type: Full-time

About the Role

Were looking for a dynamic Digital Marketing Expert who can develop, implement, track, and optimize our digital marketing campaigns across all digital channels. The ideal candidate will have hands-on experience managing SEO, SEM, social media, and performance campaigns with a data-driven and creative approach to achieving measurable results.

Key Responsibilities

  • Plan, execute, and manage integrated digital marketing campaigns across SEO, SEM, social media, display advertising, and email marketing.
  • Lead paid media strategies across platforms such as Google Ads, LinkedIn, Facebook, and programmatic channels to drive conversions and ROI.
  • Develop and optimize SEO strategies including keyword research, on-page optimization, content planning, and backlinking.
  • Own the performance reporting for all digital marketing campaigns — analyze metrics, identify trends, and adjust tactics for continuous improvement.
  • Collaborate with content, design, and web development teams to ensure campaigns align with business goals and brand identity.
  • Manage website performance, lead generation funnels, landing pages, and optimize user experience (UX).
  • Oversee marketing automation and CRM tools (HubSpot, Salesforce, etc.) to run targeted email campaigns and lead nurturing flows.
  • Stay ahead of digital marketing trends, algorithm changes, and emerging best practices.
  • Mentor junior marketing team members, fostering collaboration, learning, and innovation.

Requirements

  • Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
  • 4–6 years of hands-on experience in digital marketing, preferably in B2B, SaaS, or eCommerce environments.
  • Proven expertise in SEO, SEM (Google Ads), social media advertising, and analytics.
  • Proficiency with key tools: Google Analytics, Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, SEMrush/Ahrefs, HubSpot, and email marketing platforms.
  • Strong data-driven mindset with experience in campaign effectiveness measurement, CRO, and performance optimization.
  • Excellent project management, analytical, and communication skills.
  • Ability to work independently and lead projects end-to-end with minimal supervision.

Preferred Skills (Nice to Have)

  • Experience with marketing automation tools (HubSpot, Mailchimp, etc.)
  • Basic knowledge of graphic design tools (Canva, Photoshop)
  • Understanding of website analytics and conversion rate optimization (CRO)

Immediate Joiners Preferred

Relevant candidates will be contacted

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