Digital Marketing Executive

20 hours ago

Nagpur, Maharashtra, India CLUSTOR COMPUTING Full time

Job Summary

The Digital Marketing Executive assists in the planning, execution, and optimization of the company's online marketing efforts to drive growth and achieve business goals. They are expected to be hands-on across multiple digital channels and comfortable using data to measure and report on campaign performance.

Key Responsibilities

Social Media Management: Assist in scheduling, publishing, and monitoring content across all social media platforms (e.g., Instagram, LinkedIn, X, Facebook). Engage with the online community and assist in running basic social ad campaigns.

Content Support: Collaborate with the content team to optimize blog posts, website copy, and marketing collateral for digital distribution. Perform basic keyword research to inform content topics.

Email Marketing Execution: Set up, test, and deploy email marketing campaigns and newsletters using our email service provider (ESP) under direct supervision.

Performance Tracking & Reporting: Collect and compile data from digital channels (e.g., Google Analytics, social platforms) to generate weekly performance reports. Identify trends and basic insights.

Search Engine Optimization (SEO) & SEM Support: Conduct introductory SEO audits, assist in managing website metadata, and support the creation of simple pay-per-click (PPC) ad copy for search campaigns.

Administrative Tasks: Maintain digital asset libraries, ensure brand consistency across all online platforms, and manage the digital marketing calendar.

Search Engine Optimization (SEO) & Search Engine Marketing (SEM): Be actively involved in SEO efforts (e.g., keyword research, on-page and technical optimization) to improve organic search rankings and drive traffic.

Social Media Marketing (SMM): Plan and monitor the company's ongoing presence on social media platforms (e.g., Instagram, Facebook, LinkedIn). Develop, schedule, and execute engaging social media content and advertising campaigns.

Content & Email Marketing: Provide creative ideas for content marketing and update the company website content. Prepare and organize the distribution of online newsletters and promotional emails (Email Marketing).

Analytics & Reporting: Measure and report on the performance of all digital marketing efforts using web analytics tools (e.g., Google Analytics). Analyze data to acquire insights into online marketing trends and optimize strategies based on performance metrics (ROI, KPIs).

Collaboration: Collaborate with creative teams (e.g., designers, content writers) to improve user experience and ensure brand consistency across all digital touchpoints.

Job Types: Full-time, Permanent, Fresher

Pay: ₹120, ₹250,000.00 per year

Work Location: In person

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