Digital Experience Executive

Digital Experience Executive (Drupal)

Role summary:

We're looking for a skilled Digital Experience Executive to help lead the optimisation and management of our digital platforms. This is a key role which will shape and maintain APMG's global digital presence. You will ensure our websites and digital touchpoints deliver an exceptional, accessible, and consistent experience for our audiences. You will combine critical thinking, data-driven decision-making, and hands-on management to enhance content, user journeys, and performance.

This is a hands-on role where you'll manage content, improve SEO, track analytics, and deliver a first-class user experience. You will work collaboratively with colleagues across the UK and internationally and play a key part in aligning our digital presence with organisational goals and values.

Reports to: Head of Digital and Communications (based in UK)

Key tasks

Digital Experience & Content Management

• Publish, update and retire content across websites and digital channels.
• Ensure brand consistency, tone of voice alignment, and compliance with accessibility standards, WCAG 2.2.
• Maintain logical site structures, intuitive navigation, and responsive layouts across devices.
• Plan and deliver evidence-based improvements that lift engagement and conversions.
• Triage, prioritise and resolve JIRA tickets, give clear updates, and meet agreed service targets.
• Monitor site quality, fix broken links and redirects, manage 404s, and raise technical issues with developers when needed.
• Create and maintain simple how to guides, short screen recordings and checklists so colleagues can self serve for common tasks.
• Train and support content editors and run quick refresher sessions for new starters or releases.
• Work with Web developers on patches and releases, manage content freezes when required, and complete pre publish QA checks.

Performance & Optimisation

• Monitor and analyse site performance metrics including load speed, bounce rates, and user journeys.
• Use tools such as Google Analytics 4, Google Search Console, Hotjar, and PageSpeed Insights to drive continuous improvement.
• Run A/B tests and work with designers/developers to deliver data-backed enhancements.
• Optimise content and structure for both user experience and SEO.
• Use automated functional testing using frameworks such as Katalon, accessibility, and display testing using tools like Browserstack.

Search Engine Optimisation (SEO) & Analytics

• Apply best-practice on-page SEO (metadata, headings, keyword targeting, schema markup).
• Work with the SEO team to enhance performance, focusing on E-E-A-T principles (experience, expertise, authority, trustworthiness).
• Manage sitemaps, backlinks, and related SEO tasks.
• Maintain analytics tracking, dashboards, and custom reporting to measure success and guide decision-making.

Essential:

Qualifications and Experience

• National education in a relevant qualification such as IT
• High school English and Maths
• At least 3 years' experience managing enterprise websites or CMS environments.
• Experience of working with Drupal.
• Excellent written English and attention to detail.
• Solid understanding of SEO and digital analytics.
• Familiarity with CMS platforms for managing and publishing content.
• Experience handling tasks such as form building, CMS patching and liaising with web developers.
• Experience working with international stakeholders and remote-first teams.
• Solid understanding of digital analytics and SEO principles.
• Openness to learning new systems (such as Mautic), with past examples of adapting to emerging platforms or digital tools

Knowledge and Skills

• Excellent written English, with the ability to structure, edit and format web content clearly and consistently.
• Comfortable working with dashboards and performance metrics to guide decisions and prioritise changes.
• Solid understanding of digital analytics and SEO principles.
• Ability to apply on-page SEO best practices and use insights from analytics to improve site visibility and user engagement.
• Proven experience applying modern SEO techniques across content, technical structure and metadata.
• Up to date with the latest Web trends, techniques, and technologies
• Demonstrable experience gathering data, creating insights or presenting recommendations based on traffic, conversion or user activity.
• Ability to work asynchronously and remotely with UK-based and international colleagues using Microsoft Teams, email, and shared tools.
• Organised and dependable, with the ability to plan work independently and meet deadlines in a hybrid environment.

Competencies

Solutions Thinking

Sharing and Seeking Information

· Level 3: Contributes knowledge and/or expertise when required for business decision-making.

· Level 3 Consults with relevant person/people/the business to validate thinking.

Innovation and Creative Thinking

· Level 3: Formulates a proposal based on information collected and recommended action.

· Level 3: Solves problems using own initiative and knowledge and is proactive in finding solutions.

Flexible Thinking

· Level 2: Keeps an open mind.

· Level 2: Able to re-evaluate the solution as and when required to meet desired objective.

· Level 3: Consults with others in the organisation to gain different perspectives and leverage knowledge and experience.

Achieving Excellence

Communication

· Level 3: Expresses self in articulate way.

· Level 3: Takes responsibility to ensure own personal understanding of what is being communicated (whether through emails, phone calls or face to face meetings).

Proactivity & Change Management

· Level 3: Takes responsibility to make sure communication is open and honest, while being sensitive to how it is delivered.

Adding Customer Value and Continuous Improvement

· Level 3: Deals with customer issues in a timely and professional manner.

· Level 3: Takes responsibility to ensure own personal understanding of what is being communicated (whether through emails, phone calls or face to face meetings).

Working with Others

Managing Self

· Level 2: Maintains professional work etiquette – takes pride in personal appearance, is punctual, confident, courteous, approachable, and maintains a positive attitude.

· Level 2: Remains focused on tasks and own priorities under pressure, while being aware of team and company priorities and objectives.

· Level 2: Completes tasks in timely manner, and within SLAs - while demonstrating flexibility to accommodate others' schedules.

Teamwork & Collaboration

· Level 2: Develops positive relationships, rapport and interaction with co-workers and team members.

Developing & Enabling Others

· Level 3: Overcomes personal bias to offer individual support where needed.

Using Influence

· Level 2: Is receptive to others' opinions and ideas in order to respond and influence.

· Level 3: Ensures stakeholders see the full picture and understand consequences and impact of decision(s).

Job Types: Full-time, Permanent

Pay: ₹60, ₹66,500.00 per month

Benefits:

• Work from home

Experience:

• Content management systems: 3 years (Required)
• remote working: 1 year (Required)
• Drupal: 1 year (Required)

Language:

• English (Required)

Location:

• Bangalore, Karnataka (Required)

Work Location: Remote