Senior Marketer

2 weeks ago

Remote, India NUCLEI Full time ₹ 1,04,000 - ₹ 1,30,878 per year

Marketing

Senior Marketer - Global Expansion (Remote)

Remote

Full Time

At Nuclei, we're not just building SDKs for banks and telecoms. We're building ecosystem platforms that change the way financial institutions engage with their customers. From India to Saudi Arabia to Europe, we're bringing consumer-tech DNA into industries that are ripe for disruption.

Our story is rooted in a few guiding principles:

  • Think big, think global.
  • Be sustainable from Day 1. Profitability isn't optional.
  • Build for the long term. Every decision reflects long-term thinking.
  • The right people, in the right place. Business follows.

All the above points came together to form Nuclei's vision - "To build a well-respected global company."

Why this role matters

As we expand into new geographies, we need more than a marketer. We need a strategist, storyteller, and builder who can take Nuclei's value proposition and make it resonate across diverse cultures, languages, and industries.

This isn't about "generating leads." This is about shaping the category, defining how banks and telcos view ecosystem plays, and making Nuclei the trusted partner across continents.

What will you do?

  • Own and execute comprehensive marketing strategies for India, Saudi Arabia, and European markets with deep research into banking, fintech, and telecom landscapes
  • Shape Nuclei's global narrative through compelling content (whitepapers, webinars, reports) and build PR strategies that establish market credibility and differentiation
  • Design integrated digital campaigns and targeted ABM programs for enterprise prospects, transforming client success stories into global showcases
  • Collaborate with sales, product, and leadership teams to feed market insights into product strategy and craft GTM playbooks for new market entry
  • Build differentiated value propositions tailored for each region and craft compelling competitive positioning against local and global players
  • Drive consistent demand-generation programs for enterprise accounts across multiple regions with focus on pipeline creation and conversion
  • Establish marketing frameworks, tools, and processes that can scale globally while introducing efficiency improvements and best practices
  • Build dashboards, KPIs, and attribution models for clear ROI tracking; experiment, measure, iterate, and replicate successful strategies across markets

Who should apply?

  • 5–8 years in B2B marketing (fintech/SaaS/financial services is a plus)
  • Experience driving international expansion or new market entries
  • Strategic thinker and hands-on executor — you'll be building, not outsourcing
  • Comfortable leading teams and projects across geographies
  • Data-driven but creative — you can tell a story and prove its impact
  • Global mindset: understands cultural nuance, adapts quickly
  • Hungry to learn, experiment, and create category-defining work

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