Social Media Executive

1 day ago

Kozhikode, Kerala, India XYLEM LEARNING Full time ₹ 2,50,000 - ₹ 3,00,000 per year

Job Title: Social Media Executive

Location: Kozhikode, Kerala

Job Type: Full-time

Salary: Best in the industry

Experience: 2+ years preferred

Language Requirement: Proficiency in Malayalam & English (Written and Spoken)

Job Overview

We are seeking a Social Media Executive to lead our online presence by creating, managing, and growing engaging digital communities. The ideal candidate will be skilled in social media strategy, content creation, and audience engagement, with a strong understanding of trends and analytics to drive brand visibility and interaction.

Key Responsibilities

1. Content Creation & Management

  • Develop, plan, and produce engaging content across social media platforms including Instagram, Facebook, YouTube, and WhatsApp.
  • Collaborate with the creative team to design visually appealing graphics, videos, and written content.
  • Monitor digital trends and audience insights to refine content strategies for maximum engagement.

2. Social Media Management & Engagement

  • Manage and grow the organization's social media channels, ensuring consistent brand voice and messaging.
  • Foster meaningful engagement by responding to comments, messages, and community interactions.
  • Develop campaigns to increase followers, drive traffic, and enhance audience participation.

3. Analytics & Reporting

  • Track and analyze performance metrics across platforms to evaluate content effectiveness.
  • Provide insights and recommendations to improve engagement, reach, and conversion.
  • Maintain monthly reports on social media growth and campaign performance.

4. Collaboration & Campaign Support

  • Work closely with marketing, design, and academic teams to align social media activities with organizational goals.
  • Support events, webinars, and digital campaigns through promotional content and live coverage.
  • Gather feedback from the audience to enhance future campaigns and brand experiences.

Qualifications and Skills

  • Bachelor's degree in Communications, Marketing, Journalism, or a related field.
  • 2+ years of experience in social media management, preferably in the EdTech or education sector.
  • Proficiency in Malayalam & English (written and spoken).
  • Strong understanding of content strategy, audience engagement, and digital marketing trends.
  • Hands-on experience with content creation tools and social media management platforms.
  • Excellent organizational, creative, and analytical skills.
  • Ability to work both independently and collaboratively in a fast-paced environment.

Job Types: Full-time, Permanent

Pay: From ₹25,000.00 per month

Work Location: In person

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