Social Media Strategist

The Social Media Strategist is the chief architect of the company's social media presence,

responsible for developing, implementing, and managing comprehensive, long-term social

media strategies. This role is crucial for increasing brand awareness, driving high-quality

engagement, traffic, and achieving measurable business objectives (e.g., leads, sales,

customer loyalty) across all relevant platforms

Key Responsibilities

1. Strategy & Planning

Develop Strategy: Design and execute a data-driven social media strategy that

aligns with the overall marketing and business goals.

Audience & Platform Research: Conduct in-depth research to identify and

understand the target audience, their online behavior, and consumption preferences

across different social channels (e.g., Facebook, Instagram, LinkedIn, TikTok,

X/Twitter, YouTube).

KPI Definition: Define, monitor, and report on the most important Key Performance

Indicators (KPIs) such as engagement rate, reach, web traffic, conversion rates, and

Return on Investment (ROI).

Competitive Analysis: Continuously monitor and analyze competitor strategies,

content, and performance to identify market opportunities and gaps.

1. Content & Campaign Management

Content Calendar: Develop, manage, and maintain a detailed, multi-platform social

media content calendar and publishing schedule.

Content Oversight: Oversee the creation, curation, and publishing of high-quality,

original, and engaging content (text, images, video, stories, live streams) that is

optimized for each specific platform.

Brand Voice: Ensure a consistent, cohesive, and compelling brand voice and

visual identity are maintained across all social media communications.

1. Analytics & Optimization

Performance Tracking: Utilize native platform analytics and third-party tools (e.g.,

Google Analytics, Sprout Social, Hootsuite) to track, measure, and analyze the

performance of all social media campaigns and daily activity.

Data-Driven Action: Interpret data and audience insights to assess strategy

effectiveness, providing actionable recommendations for continuous optimization

of content and targeting.

SEO Integration: Monitor the SEO and web traffic impact generated by social media

activity and collaborate with SEO teams for content optimization.

1. Community & Collaboration

Community Management: Define guidelines for, and often oversee or execute,

community engagement, including timely responses to comments, messages, and

reviews to foster a positive online community and manage brand reputation/crisis

communications.

Cross-Functional Teamwork: Collaborate closely with Marketing, Product, PR, and

Design/Creative teams to ensure social media efforts are integrated and supportive

of broader company initiatives.

Influencer Relations: Identify, vet, and manage relationships with relevant industry

professionals and social media influencers to expand brand reach and credibility.

Trendspotting: Stay up-to-date with the latest social media best practices, platform

algorithm changes, new digital technologies, and viral trends.

Required Skills and Qualifications

Experience: Proven work experience (typically 2+ years) as a Social Media

Strategist, Social Media Manager, or in a highly strategic digital marketing role.

Education: Bachelor's degree in Marketing, Communications, Business, or a related

field (or equivalent practical experience).

Analytical Aptitude: Strong analytical skills with the ability to interpret data, identify

key performance trends, and translate metrics into clear strategic direction.

Technical Proficiency: Expertise in using social media management platforms,

scheduling tools, and native analytics tools. Hands-on experience with Paid Social

media advertising setup and optimization is essential.

Communication & Copywriting: Exceptional written and verbal communication

skills, with a proven ability to write concise, engaging, and on-brand copy for diverse

platforms.

Creative Direction: A strong eye for visual content and the ability to provide clear

creative direction for graphic designers and video editors

Job Type: Full-time

Pay: From ₹20,000.00 per month

Benefits:

• Cell phone reimbursement

Work Location: In person