Group Product Manager

2 days ago

Mumbai, Maharashtra, India Ajanta Pharma Ltd Full time

Job Title: Group Product Manager (Nephrology)
- Domestic Business

Experience:
7 to 10 years of Pharmaceutical Products Marketing experience.

Qualification:
B. Pharma + MBA - Marketing Or Pharma Management

Therapy : Nephrology
(preferred), we are open to consider candidates from
CVD
therapy

Industry Preference:
Pharmaceutical Industry Only

Job Location:
Ajanta Tower, Mumbai.

Key Responsibilities

  • Development of marketing and promotional plans for products to support the end consumers' need
  • Ensuring marketing strategy implementation through sales force connect
  • Market intelligence through primary research and customer connect
  • Collaboration with internal & external media to ensure the proper execution of strategies
  • Providing training, product knowledge, and direction to the field sales team to ensure that they are well-equipped with scientific and communication skills both.
  • To work with cross-functional teams .
  • Developing brand plans/strategies for the product range along with market penetration strategy market research and competitor analysis.
  • SWOT analysis of product line (strengths, weakness, opportunities, and threats) and guiding sales team to tap the opportunities and growth in the product sale.
  • Creating brand inputs for promotion like VA, LBL, Newsletter, flipcharts, or digital campaigns like a website or app launch or webinar series, etc.
  • Conducting meetings, scientific symposia, CMEs, and conferences, and ensuring brand visibility in the target audience segment of the pharmaceutical industry, which are healthcare professionals and hospitals.

Required Skills

  • Strong scientific acumen and experience in brand and marketing strategy development.
  • The role demands excellent communication skills and the ability to train and engage the sales force effectively.
  • Proficiency in market research, competitor analysis, and SWOT evaluation is essential.
  • Candidates should have experience in cross-functional collaboration and digital marketing tools.

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