Digital Marketing Manager

1 day ago

Delhi, Delhi, India Unstop Full time ₹ 8,00,000 - ₹ 12,00,000 per year

Unstop is looking for a ring leader who can tame the algorithm and make it work for them. Yes, we are looking for the famed algo tamer This among other things digital. We're seeking a dynamic and innovative Digital Marketing Manager to drive user acquisition, brand awareness, and overall business growth. You'll be responsible for developing and executing comprehensive digital marketing strategies, leveraging cutting-edge techniques to attract and engage our target audience.

Key Responsibilities:

1. Search Engine Optimization (SEO):

  • Conduct keyword research and optimize website content to improve organic rankings.
  • Monitor site performance using tools like Google Search Console and SEMrush.

2. Search Engine Marketing (SEM):

  • Plan and execute paid search campaigns on platforms like Google Ads.
  • Continuously analyze and optimize ad performance to maximize ROI.
  • Perform A/B testing on ad creatives, keywords, and landing pages.

3. Performance Marketing:

  • Run and manage performance-driven campaigns across LinkedIn, Meta (Facebook & Instagram), and Google Ads.
  • Track KPIs such as Click Through Rate (CTR), Cost Per Lead (CPL), Impressions, etc.

4. Budget Management:

  • Allocate and monitor campaign budgets across multiple channels to ensure effective spend.

  • Adjust spending strategies based on performance insights.

  • Lead Generation (B2C & B2B):

  • Optimize landing pages and forms to drive high-quality conversions.

  • Use CRM and automation tools to track lead lifecycle and engagement.

  • Analytics & Reporting:

  • Use Google Analytics, Meta Business Suite, and platform-specific dashboards to track and report performance.

  • Identify trends and insights to optimize spend and improve campaign

Required Skills and Experience:

  1. 1+ years of relevant work experience in digital marketing, with a strong focus on user acquisition and growth.
  2. Deep understanding of SEO, SEM and other metrics.
  3. Experience in managing and optimizing digital marketing budgets is a plus.
  4. Strong analytical skills and data-driven decision-making abilities.
  5. Excellent communication and interpersonal skills.
  6. Experience with marketing automation tools.
  7. A passion for technology and a strong understanding of the startup ecosystem.
  8. Ability to work independently and as part of a team.

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