BDM (ATL Media buying sales)

ATL Media Buying – BDM

Location: Ahmedabad, Delhi & Pune

Department: Sales & Media Buying (ATL Division)

Employment Type: Full-Time (Onsite)

Experience Required: 8–10 Years

Monthly Target: ₹60 Lakh – ₹1 Crore

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About JK Events & Advertising:

Driven by Ideas, Powered by Results.

JK Events & Advertising is a leading 360° marketing and advertising agency offering complete brand communication solutions. With expertise across ATL (Above-the-Line), BTL (Below-the-Line), Transit Media, and Digital Marketing, we deliver creative, impactful, and result-oriented campaigns nationwide.

With a strong presence across 20+ states, our team of experts has executed powerful campaigns for industries such as FMCG, Banking, Automobiles, Retail, E-commerce, Petroleum, Healthcare, and Lifestyle. Our mission is to redefine brand experiences through innovation, creativity, and flawless execution — ensuring measurable results and long-term brand growth.

Website: Offices: Pune (HO) | Ahmedabad (Regional Office) | Rajkot | South Delhi | Lucknow

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Role Overview:

We are looking for a passionate and target-driven Business Development Manager (BDM) for our ATL Media Buying Division in Ahmedabad. The ideal candidate will be responsible for generating business from ATL channels — Print, Outdoor, Radio, and Television — and building strong client and vendor relationships.

This role requires deep market knowledge, strategic selling ability, and a proven track record of achieving high-value media sales.

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Key Responsibilities:

Client Acquisition & Business Development

● Identify and onboard potential clients for ATL campaigns (brands, corporates, and agencies).

● Present tailored ATL media solutions that align with client marketing objectives and budgets.

● Build long-term partnerships and ensure repeat business through consistent client satisfaction.

ATL Media Sales & Target Achievement

● Achieve monthly sales targets between ₹60 lakh and ₹1 crore.

● Develop media proposals, quotations, and campaign presentations.

● Lead negotiations, close profitable deals, and ensure timely billing and documentation.

Media Planning & Buying Coordination

● Collaborate with internal teams to plan the best media mix (Print, OOH, Radio, TV).

● Source and finalize competitive media rates from vendors and publishers.

● Ensure campaign execution aligns with brand goals and timelines.

Campaign Execution & Delivery

● Oversee campaign execution from start to finish with creative, operations, and finance teams.

● Ensure campaigns launch smoothly and deliver the desired impact.

● Monitor results, resolve issues, and maintain performance reports.

Market Research & Relationship Management

● Track market trends, competitor activities, and emerging opportunities.

● Maintain strong relationships with media houses, outdoor vendors, and partner networks.

● Provide strategic inputs to management for pricing, planning, and growth initiatives.

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Why Join JK Events & Advertising:

● Bachelor's or Master's Degree in Marketing, Advertising, or Business Management.

● 8–10 years of experience in ATL Media Sales / Buying / Business Development.

● Proven track record of achieving large sales targets in media or advertising.

● Strong network across media agencies, clients, and vendors in Western India.

● Excellent negotiation, communication, and presentation skills.

● Proficiency in media planning tools, reporting, and proposal creation.

Job Types: Full-time, Permanent

Pay: ₹50, ₹100,000.00 per month

Benefits:

• Cell phone reimbursement
• Internet reimbursement
• Leave encashment
• Paid time off

Work Location: In person