Marketing Manager

3 days ago

Surat, Gujarat, India Sosyo Hajoori Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Role & responsibilities

Key Responsibilities:

  • Strategic Planning & Execution

  • Develop annual marketing plans aligned with business objectives.

  • Identify market trends, competitor activities, and consumer insights to design effective campaigns.

  • Plan and execute product launches, brand promotions, and seasonal campaigns.

  • Brand Management

  • Build and strengthen brand positioning in the beverage industry.

  • Ensure consistency in brand messaging across all marketing channels.

  • Oversee packaging design, labeling, and promotional materials.

  • Market Research & Analysis

  • Conduct regular consumer and market research to identify new opportunities.

  • Monitor competitor activities, pricing, and promotional strategies.

  • Prepare reports and present insights to management for decision-making.

  • Sales & Trade Marketing Support

  • Design and implement BTL activities, POS materials, and trade promotions.

  • Collaborate with sales teams to drive market penetration and distribution growth.

  • Develop incentive programs to enhance retailer and distributor engagement.

  • Digital & Media Marketing

  • Manage digital marketing campaigns including social media, SEO/SEM, and influencer collaborations.

  • Coordinate advertising campaigns across print, outdoor, radio, and television.

  • Track ROI of digital and traditional campaigns.

  • Team & Budget Management

  • Lead, guide, and develop the marketing team.

  • Manage the marketing budget and ensure cost-effective execution of campaigns.
  • Liaise with external agencies, vendors, and partners for creative and event management.

Key Skills & Competencies:

  • Strong knowledge of beverage/FMCG market trends and consumer behavior.
  • Expertise in brand management, trade marketing, and digital platforms.
  • Excellent communication, presentation, and negotiation skills.
  • Analytical mindset with ability to interpret market data.
  • Creative thinker with strong leadership qualities.

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