
Marketing Manager
2 days ago
Role & responsibilities
Key Responsibilities:
Strategic Planning & Execution
Develop annual marketing plans aligned with business objectives.
- Identify market trends, competitor activities, and consumer insights to design effective campaigns.
Plan and execute product launches, brand promotions, and seasonal campaigns.
Brand Management
Build and strengthen brand positioning in the beverage industry.
- Ensure consistency in brand messaging across all marketing channels.
Oversee packaging design, labeling, and promotional materials.
Market Research & Analysis
Conduct regular consumer and market research to identify new opportunities.
- Monitor competitor activities, pricing, and promotional strategies.
Prepare reports and present insights to management for decision-making.
Sales & Trade Marketing Support
Design and implement BTL activities, POS materials, and trade promotions.
- Collaborate with sales teams to drive market penetration and distribution growth.
Develop incentive programs to enhance retailer and distributor engagement.
Digital & Media Marketing
Manage digital marketing campaigns including social media, SEO/SEM, and influencer collaborations.
- Coordinate advertising campaigns across print, outdoor, radio, and television.
Track ROI of digital and traditional campaigns.
Team & Budget Management
Lead, guide, and develop the marketing team.
- Manage the marketing budget and ensure cost-effective execution of campaigns.
- Liaise with external agencies, vendors, and partners for creative and event management.
Key Skills & Competencies:
- Strong knowledge of beverage/FMCG market trends and consumer behavior.
- Expertise in brand management, trade marketing, and digital platforms.
- Excellent communication, presentation, and negotiation skills.
- Analytical mindset with ability to interpret market data.
- Creative thinker with strong leadership qualities.
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