Digital Marketing Executive/ Specialist

2 weeks ago

Bengaluru, Karnataka, India APPHOX Technologies Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Job Summary:
We are seeking a skilled and creative Digital Marketing Executive to drive online brand awareness, generate leads, and increase user engagement for our so ware products and services. The ideal candidate will be experienced in digital campaigns, SEO, content marketing, analytics, and social media strategy — all tailored to a technology-driven audience.

Key Responsibilities:

 Develop, plan, and execute digital marketing campaigns across platforms (Google, LinkedIn, Facebook, Twitter, etc.).

 Implement SEO/SEM strategies to increase web traffic and search ranking.

 Manage content marking efforts, including blog posts, case studies, whitepapers, email campaigns, and newsletters.

 Analyze campaign performance using tools like Google Analytics, Search Console, and HubSpot.

 Manage PPC campaigns including Google Ads, Display, and Re targeting.

 Collaborate with the product and sales teams to align messaging and lead genera on strategies.

 Monitor competitor digital activity and adjust marketing strategies accordingly.

 Maintain and update the company website and landing pages in coordination on with the development team.

 Grow and engage the social media presence (LinkedIn, YouTube, Twitter, etc.).

 Track ROI and KPIs, preparing monthly performance reports.

Requirements:

 Bachelor's degree in Marketing, Communication, or a related field.

 3+ years of experience in digital marketing, preferably in the IT/software industry.

 Proficient in tools like Google Ads, Analytics, Search Console, SEMrush, Ahrefs, Mailchimp, or HubSpot.

 Solid understanding of SEO, SEM, and content marketing principles.

 Experience with B2B software marketing and lead nurturing is a plus.

 Creative thinker with strong analytical and problem-solving skills.

 Excellent written and verbal communication.

Preferred Skills:

 Basic knowledge of HTML/CSS or CMS platforms like WordPress.

 Experience with marking automa on and CRM tools.

 Understanding of SaaS metrics and so ware development lifecycle.

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