Digital Marketing Manager

3 days ago

Gurgaon, Haryana, India Taggd Full time US$ 9,00,000 - US$ 12,00,000 per year

Experience
: 5-10 Years

Location
: Gurugram

Industry
: Automobile

Vertical
: Digital Enterprise

Summary
:

The role holder is responsible for design and execution of digital marketing strategy and plans for customer acquisition. The role monitors and analyses the impact of digital marketing initiatives across various channels and develops corrective action plans to ensure the achievement of targeted outcomes.

Work Areas Responsibilities & Outcomes

Digital Marketing Strategy

  1. Designing and executing digital marketing strategies and plans for customer acquisition.

  2. Monitoring and analyzing the impact of digital marketing initiatives across various channels.

  3. Developing corrective action plans to ensure the achievement of targeted outcomes.

  4. Planning and organizing marketing campaigns and initiatives.

  5. Utilizing creative skills to develop innovative problem-solving approaches

User Experience Analysis and Measurement

  1. Conducting user experience analysis to improve overall user experience.

  2. Monitoring and analyzing key performance indicators (KPIs) to measure progress and make informed decisions.

  3. Implementing and managing marketing automation processes.

  4. Utilizing analytical tools for measuring and analyzing marketing activities

Revenue Generation and Growth

1.Contributing to the organization's reach, brand development, lead conversion, sales growth, and revenue generation.

2.Running effective and cost-efficient marketing campaigns

Execution and Optimization

  1. Managing social media accounts and campaigns.

  2. Implementing search engine optimization (SEO) strategies.

  3. Optimizing paid advertising campaigns.

  4. Creating and managing email marketing campaigns.

  5. Developing and managing content marketing strategies.

  6. Monitoring website performance and conducting optimizations.

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