Digital Marketing Manager

3 weeks ago

Gurgaon, Haryana, India Gwyneth Information and Technology Pvt Ltd. Full time

Job Title Digital Marketing ManagerLocation GurgaonShift Day Shift from Monday to SaturdayJob Summary The Digital Marketing Manager will be responsible for developing implementing and managing marketing campaigns that promote the company s products and services This role requires a deep understanding of current marketing tools and strategies and the ability to lead integrated digital marketing campaigns from concept to execution The Digital Marketing Manager will work with the marketing team supporting teams such as programmers and vendors to launch campaigns on time and within budget Key Responsibilities Strategy Development Design and implement digital marketing strategies aligned with business goals Campaign Management Manage all digital marketing channels e g website emails social media and paid advertising to ensure brand consistency Content Creation Coordinate with the content team to produce high-quality content for various digital platforms SEO SEM Optimize the website and content for search engines SEO and manage paid search campaigns SEM to drive traffic and conversions Social Media Management Develop and manage social media strategies to increase engagement and brand visibility across platforms like Facebook LinkedIn Instagram and Twitter Analytics Reporting Monitor and report on the performance of all digital marketing campaigns using tools like Google Analytics ensuring continuous improvement Email Marketing Plan and execute email marketing campaigns including newsletters promotions and other customer communications Budget Management Oversee and manage the digital marketing budget ensuring cost-effectiveness Collaboration Work closely with internal teams and external agencies to plan and execute successful marketing campaigns Innovation Stay up to date with digital marketing trends and potential new channels and strategies to keep the company ahead Qualifications Education Bachelor s degree in Marketing Business or related field Experience 5-7 years of experience in digital marketing roles Skills Strong understanding of digital marketing concepts tools and strategies Proficiency in marketing automation tools e g HubSpot Marketo and CRM software Experience with Google Analytics SEO SEM and PPC campaigns Excellent communication and project management skills Ability to analyse data and metrics to make informed decisions Creative and innovative thinking with a strong attention to detail Preferred Qualifications Experience in B2B or B2C digital marketing Certifications in Google Ads Google Analytics or HubSpot

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