
Digital Marketing Manager
1 day ago
Job Title: Digital Marketing Manager
Location: Gurugram
Job Type: Full-Time
Experience: 5–6 Years
Job Overview:
We are seeking a highly motivated and experienced Digital Marketing Manager to lead our end-to-end digital marketing strategy and execution. This role will focus on enhancing brand visibility, generating high-quality leads, and driving measurable business growth. The ideal candidate will be both strategic and hands-on, with a strong command of digital platforms and team leadership.
Key Responsibilities:
Develop and execute integrated digital marketing strategies to support business goals
Lead campaigns across SEO, SEM, PPC, email marketing, social media, and content marketing
Plan and manage paid advertising efforts on platforms like Google Ads, Meta (Facebook/Instagram), and LinkedIn
Monitor performance metrics, analyze campaign data, and optimize for maximum ROI
Oversee brand consistency across all digital platforms and assets
Collaborate with cross-functional teams (content, design, product) to build impactful marketing materials
Lead website and landing page optimization for improved user experience and conversion rates
Identify industry trends and adjust marketing efforts accordingly
Manage and report on the digital marketing budget
Supervise and mentor a team of digital marketing executives and interns
Requirements:
Bachelor's or Master's degree in Marketing, Digital Media, Business, or a related field
4–5 years of digital marketing experience, including at least 2 years in a managerial role
Hands-on experience with tools such as Google Ads, Analytics, Search Console, HubSpot, Zoho CRM, and Meta Ads
Strong leadership, communication, and project management skills
Proven track record in driving successful, measurable campaigns
In-depth understanding of digital KPIs, CRO, and customer acquisition strategies
Familiarity with the latest trends and tools in digital marketing
Preferred Qualifications:
Experience in B2B IT, SaaS, or services-based businesses
Google Ads and Analytics certifications
Experience with marketing automation platforms
Creative thinker with a performance-driven mindset
Perks and Benefits:
Competitive salary with performance-based incentives
Learning and development opportunities
Flexible working hours
Job Type: Full-time
Pay: ₹70, ₹80,000.00 per month
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