Search Engine Optimization Specialist

3 days ago

Gandhinagar, Gujarat, India Giffy Sign LLP Full time ₹ 9,00,000 - ₹ 12,00,000 per year

About Giffy Sign LLP

Giffy Sign is a leading manufacturer of high-quality, custom wallpapers and murals, bringing creative and inspiring designs to homes and businesses worldwide. Through our global e-commerce platform, we offer a vast collection of art that transforms spaces. We are passionate about design, quality, and customer satisfaction, and we are looking for a talented individual to help us grow our digital presence.

Position Overview

We are seeking a data-driven and experienced SEO Specialist to join our marketing team. The ideal candidate will be responsible for developing and implementing a comprehensive SEO strategy to increase organic search visibility, drive qualified traffic, and boost online sales for our international e-commerce website. You will be instrumental in expanding our brand's reach to a global audience and ensuring our beautiful products are discoverable by customers around the world.

Key Responsibilities

  • Strategy & Implementation: Develop, execute, and manage a robust SEO strategy tailored for a global e-commerce business, encompassing on-page, off-page, and technical SEO.
  • Keyword Research: Conduct in-depth keyword research and analysis to identify high-value search terms and opportunities for growth in various international markets.
  • On-Page Optimization: Optimize all website elements, including product pages, category pages, blog content, landing pages, meta descriptions, title tags, headers, and image alt-tags to improve search rankings.
  • Technical SEO: Perform regular technical SEO audits to identify and resolve issues related to site architecture, crawlability, indexing, schema markup, site speed, and mobile-friendliness. Collaborate with web developers to ensure SEO best practices are properly implemented.
  • Content Strategy: Work closely with the content creation team to develop an SEO-focused content calendar and ensure all new content is optimized for search engines.
  • Link Building: Design and execute effective off-page SEO campaigns to build high-quality, relevant backlinks from authoritative sources to increase domain authority.
  • Analytics & Reporting: Monitor, track, and report on key SEO metrics using tools like Google Analytics, Google Search Console, SEMrush, and Ahrefs. Provide actionable insights and recommendations based on performance data.
  • Stay Current: Keep up-to-date with the latest SEO trends, algorithm updates, and industry best practices to ensure our strategy remains effective and competitive.

Qualifications and Skills

  • Bachelor's degree in Marketing, Business, Information Technology, or a related field.
  • 2+ years of proven experience as an SEO Specialist, with a strong preference for experience in an e-commerce environment.
  • Demonstrable success in improving organic search rankings and increasing website traffic.
  • Proficiency with industry-standard SEO tools (e.g., SEMrush, Ahrefs, Moz, Screaming Frog).
  • Expertise in Google Analytics and Google Search Console.
  • Solid understanding of technical SEO principles, including website architecture, structured data, and performance optimization.
  • Experience working with e-commerce platforms such as Shopify, Magento, or WooCommerce.
  • Strong analytical skills and a data-driven approach to problem-solving.
  • Excellent written and verbal communication skills.
  • Ability to work independently and collaboratively in a fast-paced environment.

How to Apply

Interested candidates are invited to submit their resume and a cover letter detailing their relevant experience and past SEO successes to with the subject line "SEO Specialist Application".

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