Sports Copywriter

3 days ago

Bengaluru, Karnataka, India Okay Done Full time ₹ 5,00,000 - ₹ 15,00,000 per year

We're Hiring:
Sports Copywriter
(Royal Challengers Bengaluru)

Location:
Bengaluru (On-site)
| Type:
Full-time
| Industry:
Sports

We wrote
the
'Ee Sala Cup Namde'
campaign for RCB in 2017. If this is a team you want to be a part of, then you're lucky, cos we're looking for a sharp,
sports-obsessed Copywriter
to join our team and work exclusively on the
Royal Challengers Bengaluru account.
If you can switch tones faster than a T20 powerplay, crack witty captions under pressure, understand fan emotions instinctively, and write for Gen Z and Millennials with equal ease, this role is built for you.

DO NOT PROCEED IF YOU DON'T
live inside matchdays, memes, rivalries, narrative shifts, and the chaos that makes sports culture addictive.

Key Responsibilities:


• Write high impact copy for RCB's social media, including captions, hooks, punchlines, and rapid-fire matchday updates.


• Craft witty, smart, emotionally aware content that captures fan sentiment and builds hype around players, matches, rivalries, and big sports moments.


• Stay plugged into Twitter/X culture, meme formats, platform trends, and fan conversations to ensure every line feels timely, witty, and culturally sharp.


• Shift tone seamlessly between Gen Z, Millennial, emotional, informative, and brand-safe depending on the context.


• Maintain RCB's distinct tone of voice while adding freshness, cultural relevance, and a fan-first personality to every piece of copy.


• Develop short scripts, concept lines, and ideas for reels, skits, and YouTube content.


• Work in a fast-paced, real-time environment and deliver quick turnarounds during matchdays and other high-pressure moments.


• Track sports trends, meme formats, and digital content styles used by top global sports teams to maintain international standard writing.


• Collaborate closely with designers, editors, and the social team to turn ideas into high quality creative output.


• Contribute to off-season content around Indian cricket, major sports tournaments, global football culture, and other relevant sports storylines.

Requirements / Qualifications:


•
Minimum 3 years
of experience as a
sports copywriter
for a team, franchise, league, or tournament.


• Proven ability to write
witty
,
fast-turnaround
sports copy under
real-time pressure.


• Strong understanding of
sports culture
, fan emotion, rivalries, narratives, and hype cycles.


• Ability to shift tone naturally between
Gen Z, Millennial
, emotional, conversational, and brand-safe styles.


• Hands on experience writing for
Instagram, Facebook, Twitter/X,
and
YouTube
, specifically for sports content.


• Ability to write
hooks
,
punchlines
,
short scripts
,
captions
, and
rapid reaction lines
with clarity and creativity.


• Deep awareness of
internet culture
,
memes
,
formats
, and platform-specific behaviours.


• Familiarity with global sports content (football clubs, global tournaments) and the ability to match
international creative standards
.


• Familiarity with AI tools for writing and research is an added advantage.


• Strong collaboration and communication skills for working with designers, editors, and social teams.


• Strong command of
written English
; proficiency in Hindi or Kannada is an added advantage.

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