Email Marketing Specialist

16 hours ago

New Palasia Indore Madhya Pradesh, India Hotbit Infosoft Solution Full time ₹ 4,20,000 per year

Job description:

Role Overview :

The Email Marketing Executive will manage and optimize email marketing campaigns to increase audience engagement, improve deliverability, and drive conversions.This includes email warm-up techniques, campaign execution, list management, and reporting.The candidate will ensure compliance with email marketing best practices and continuously refine strategies for maximum impact.

Key ResponsibilitiesCampaign Management:Plan, create, and execute end-to-end email campaigns.Develop compelling email content and templates using email marketing tools.Segment lists to ensure precise targeting and personalization.

Email Warm-Up:Implement email warm-up strategies for new or low-reputation email domains.Gradually increase sending volumes while monitoring deliverability metrics.Use tools like Warmbox, Lemlist, or Mailreach to maintain sender reputation.Identify and resolve issues affecting inbox placement.

Database Management:Manage and grow email subscriber lists.Clean and verify email lists to reduce bounce rates and improve deliverability.Ensure compliance with GDPR, CAN-SPAM, and other email regulations.

Analytics and Reporting:Track performance metrics like open rates, click-through rates (CTR), and conversions.Generate detailed reports and offer actionable insights for campaign optimization.

Optimization and Testing:Conduct A/B testing on subject lines, CTAs, and email content.Optimize email designs for mobile responsiveness and accessibility.Continuously refine warm-up processes to ensure long-term deliverability success.

Tool Utilization:Use platforms like Mailchimp, HubSpot, or Klaviyo for campaign management.Leverage email warm-up tools to establish and maintain high sender reputation.

RequirementsExperience: 1.5–2.5 years in email marketing or a related field.

Skills:

Proficiency in email marketing platforms (e.g., Mailchimp, HubSpot).Experience with email warm-up tools and practices.Knowledge of email protocols (SPF, DKIM, DMARC).Familiarity with HTML/CSS for email template design.Strong analytical and problem-solving skills.

Qualifications:

Bachelor's degree in Marketing, Communications, or related field.Certifications in email or digital marketing (preferred).Key CompetenciesExcellent written communication and copywriting skills.Detail-oriented with the ability to manage multiple campaigns.A data-driven mindset with a focus on results and optimization.Knowledge of email deliverability best practices.

Job Types: Full-time, Permanent

Pay: ₹10, ₹35,000.00 per month

Work Location: In person

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