Digital Marketing Specialist

2 days ago

Hyderabad, Telangana, India Payism Pvt. Ltd Full time ₹ 8,00,000 - ₹ 12,00,000 per year

Job Title: Digital Marketing Specialist

Job Summary:

We are seeking a results-driven
Digital Marketing Specialist
to develop, implement, and manage online marketing strategies that drive traffic, engagement, and leads. The ideal candidate will have hands-on experience with SEO, SEM, social media, email campaigns, and analytics to maximize brand visibility and performance across digital platforms.

Key Responsibilities:

1. Strategy & Planning

  • Develop, implement, and manage comprehensive digital marketing strategies.
  • Identify target audiences, define buyer personas, and create marketing funnels.
  • Set KPIs and measure the success of campaigns.

2. SEO & Website Optimization

  • Perform on-page and off-page SEO to improve website ranking.
  • Optimize website structure, content, and user experience for conversions.
  • Conduct regular site audits and keyword research.

3. Paid Advertising (PPC/SEM)

  • Manage and optimize paid campaigns on Google Ads, Bing, Facebook, Instagram, LinkedIn, and other platforms.
  • Monitor ad spend, CTR, CPC, and ROI, making adjustments for maximum efficiency.

4. Content & Social Media Marketing

  • Create and schedule engaging posts across social platforms.
  • Work with the content team to develop blogs, videos, and infographics.
  • Grow brand awareness, followers, and engagement organically and through paid ads.

5. Email Marketing & Automation

  • Design and manage targeted email campaigns.
  • Segment audiences for personalized messaging.
  • Track performance metrics like open rates, CTR, and conversions.

6. Analytics & Reporting

  • Use Google Analytics, Search Console, and CRM dashboards to analyze performance.
  • Prepare monthly reports on campaign performance, insights, and recommendations.
  • Track competitor activities and market trends.

7. Collaboration & Innovation

  • Work closely with design, content, and sales teams for campaign alignment.
  • Stay updated with the latest digital marketing tools, algorithms, and best practices.
  • Suggest and implement new ideas for growth hacking and automation.

Required Qualifications & Skills:

  • Bachelor's degree in Marketing, Business, Communications, or related field.
  • 2–5 years of experience in digital marketing or a similar role.
  • Hands-on experience with SEO, SEM, PPC, email marketing, and social media.
  • Proficiency in tools like Google Ads, Google Analytics, HubSpot, SEMrush, Ahrefs, or similar.
  • Strong analytical and problem-solving skills.
  • Excellent communication, writing, and project management abilities.
  • Ability to manage multiple campaigns and meet deadlines.

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