Digital Marketing Specialist

7 days ago

Hyderabad, Telangana, India Vidyavision Full time ₹ 1,04,000 - ₹ 1,30,878 per year

Company Description

Vidyavision, a leading service-oriented educational portal by Stratus Info Technologies, focuses on sharing organized educational information gathered from various resources. The portal aims to create an interactive and enjoyable learning experience, offering features such as games, forums, and quizzes. Vidyavision serves as a valuable resource for students, parents, and educational organizations by providing relevant and comprehensive information.

Role Description

This is a full-time on-site role for a Digital Marketing Specialist, located in Hyderabad. The Digital Marketing Specialist will be responsible for devising and executing social media marketing strategies, managing and analyzing online marketing campaigns, and leveraging web analytics to measure effectiveness. Day-to-day tasks will include coordinating digital marketing efforts, creating engaging content, and ensuring the company's online presence is optimized for visibility and engagement.

Qualifications

  • Proficiency in Google Ads, Social Media Marketing and Online Marketing
  • Experience in Digital Marketing and Web Analytics
  • Strong Communication skills
  • Ability to create engaging digital content
  • Experience in educational or related fields is a plus
  • Proactive attitude and teamwork skills
  • Bachelor's degree in Marketing, Communications, or related field

Key Responsibilities

  • Plan, develop, and execute
    digital marketing campaigns
    across multiple platforms (Google Ads, Facebook Ads, etc.) with a focus on
    cost-effective lead generation
    .
  • Design and create engaging
    visual content
    using
    Canva, Adobe Photoshop
    , and other tools for social media and web platforms.
  • Manage Vidyavision's
    social media accounts
    and build strong audience engagement.
  • Create, edit, and publish compelling web and social media content.
  • Monitor campaign and website performance using analytics tools; generate
    reports and actionable insights
    .
  • Collaborate with internal teams to align marketing campaigns with business goals.
  • Stay updated on the latest trends, tools, and best practices in digital marketing.
  • Work efficiently under deadlines while maintaining high-quality outputs.

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