Product Marketing Specialist

7 days ago

Bengaluru, Karnataka, India Redacto Full time ₹ 5,00,000 - ₹ 12,00,000 per year

About the Role
We're looking for a driven and creative Product Marketing Specialist to join our team. This is an exciting opportunity for someone early in their career to work at the intersection of product, marketing, and sales. You'll help craft product stories, shape go-to-market strategies, and build assets that drive adoption, awareness, and growth.

This role is perfect for someone with strong communication skills, a love for problem-solving, and a curiosity to understand customer needs and market dynamics.

Key Responsibilities
Positioning & Messaging
Translate product features into clear, benefit-driven messaging.

Support the development of product narratives, pitch decks, and website content.

Go-to-Market Execution
Assist in planning and executing product launches and feature rollouts.

Partner with product and growth teams to align campaigns with customer needs.

Market & Customer Research
Conduct research on competitors, industry trends, and customer pain points.

Turn insights into recommendations for product and marketing strategies.

Sales Enablement
Create sales collateral such as one-pagers, FAQs, and case studies.

Support the sales team with product updates and talking points.

Content & Campaign Support
Contribute to blogs, newsletters, webinars, and events to showcase product value.

Collaborate with design and growth teams to bring campaigns to life.

Analytics & Impact Tracking
Track adoption metrics, campaign effectiveness, and user engagement.

Share insights to continuously improve messaging and GTM activities.

What We're Looking For

  • 0–3 years of experience in product marketing, product strategy, or related roles (internships included).
  • Excellent writing, storytelling, and communication skills.
  • Ability to simplify technical or complex concepts into clear, customer-friendly language.
  • Strong analytical and research skills; comfortable working with data to back decisions.
  • Collaborative mindset with ability to work across product, sales, and marketing.
  • Bonus: Experience in SaaS, B2B, or compliance/security products.
  • Why Join Us
  • Opportunity to shape narratives for a category-defining product.
  • Learn and grow in a fast-paced, high-ownership environment.
  • Exposure to end-to-end product lifecycle and GTM strategies.

Work closely with leadership and cross-functional teams — your impact will be visible from day one.

If you're excited about telling product stories and making technology meaningful for customers, we'd love to hear from you.

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