Principal Product Marketing Specialist

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The Principal Product Marketing Specialist – Cloud Services is a highly skilled subject matter expert, responsible for introducing new organizational products or services and/or enhanced products or services to the external marketplace.

The Principal Product Marketing Specialist – Cloud Services collaborates with cross functional teams to develop compelling messaging, content, and campaigns that highlights the value of NTT DATA's cybersecurity portfolio in the market.

This role ensures that the sales and GTM functions are informed, trained, and enabled to sell the portfolio.

What you'll be doing

Key Responsibilities:

• Develops specific marketing plans and activities for the Cloud Services portfolio to establish, enhance or distinguish product placement within the competitive arena.
• Contributes to the development and execution of a value proposition and messaging strategy for the Cloud Services portfolio. Converts technical positioning into key market messages, positioning collateral, and sales tools.
• Articulates product propositions to clients and internal stakeholders, such as sales teams. Supports market positioning programs and activities that are product related, thereby clearly positioning the company and the product in the market.
• Creates client marketing content such as datasheets, case studies, videos, and references. Creates product presentation content that communicates the unique selling points, features, and benefits of the product or solution.
• Works with internal teams to define and develop the required communication, training, and other collateral that will enable the sales force to sell the portfolio or aspects of it.
• Defines the content for and ensures the development of client collateral, sales tools, marketing programs, and sales programs.
• Contributes to the development and provision of collateral and training that will encourage our sales partners to promote and sell our product.
• Defines and executes local marketing strategies and programs for specific products as aligned to strategy.
• Influences the development of product go-to-market programs, initiatives, and campaigns to drive awareness, interest, and demand for the product.
• Tracks and monitors the success of the program on a scorecard or dashboard that reflects the associated metrics.
• Collaborates to conduct primary market research in the form of competitive, segment, and client behavior.
• Conducts marketing reviews to investigate the success of marketing initiatives and programs.

Knowledge and Attributes:

• Advanced leadership collaboration and engagement skills to effectively interact with senior level stakeholders.
• Excellent business and commercial acumen.
• Excellent interpersonal skills to drive collaboration for campaigns, value propositions, and marketing messages.
• Excellent marketing writing skills with a creative flair.
• Strategic thinking ability to be able to think longer term impacts of marketing programs.
• Ability to implement sustainable and practical solutions in the business.
• Advanced ability to present information in a clear, concise manner.
• Excellent analytical ability and problem-solving skills with strong attention to detail.
• Extended specialist knowledge of product marketing methodologies, best practices and tactics (e.g. integrated marketing campaigns).
• Extended knowledge and understanding of all relevant industry standards.
• Excellent written and verbal communications skills.
• Ability to work with and manage many projects within the required deadlines.

Academic Qualifications and Certifications:

• Bachelor's degree in business, marketing, communications or relevant field.

Required Experience:

• Extended experience in a product marketing role, preferably in the B2B cloud services sphere.
• Extended experience in launching new high-tech products and communicating benefits.
• Experience with partner marketing.
• Extended experience in a product marketing role preferably in the B2B technology services space, preferably with cybersecurity experience.
• Extended experience in launching new technology products and services and communicating benefits.
• Extended demonstrated experience managing complex projects and executing on marketing.
• Extended experience working with IT services.
• Extended project management experience.
• Extended experience in software or technology B2B product marketing.
• Extended experience launching new technology products or solutions.
• Extended experience in conducting market analysis, developing market messaging, and communicating benefits.

Knowledge and application:

• Applies broad expertise and knowledge in highly specialized fields or several related disciplines. Leads and contributes to development of company objectives and principles to achieve goals in creative and effective ways.
• Recognized internally as a subject matter expert with the ability to work on significant and unique issues where analysis requires an evaluation of intangibles. Focuses on providing thought leadership and works on projects, that require an understanding of the wider business.
• Engages in conceptual thinking and analysis of intangibles to understand complex issues and implications to devise solutions with longer -term impacts.
• Able to advise on and convey advanced information and persuade several diverse stakeholders/audiences.
• Able to creates formal networks involving coordination among groups.
• Translates functional vision into concrete plans while guiding their execution.
• Exercises independent judgment in methods, techniques, and evaluation criteria for obtaining results.

Workplace type:

Hybrid Working

Equal Opportunity Employer
NTT DATA is proud to be an Equal Opportunity Employer with a global culture that embraces diversity. We are committed to providing an environment free of unfair discrimination and harassment. We do not discriminate based on age, race, colour, gender, sexual orientation, religion, nationality, disability, pregnancy, marital status, veteran status, or any other protected category. Accelerate your career with us. Apply today

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