Digital Marketing Specialist

3 days ago


Cochin, Kerala, India Toco Ads Full time ₹ 9,00,000 - ₹ 12,00,000 per year

We are seeking a skilled and results-driven Digital Marketing Specialist to plan, execute, and optimize our online marketing campaigns across multiple digital channels. The ideal candidate will have strong knowledge of current marketing tools, strategies, and best practices to increase brand awareness, generate qualified leads, and drive business growth.

Key Responsibilities:

  • Develop, implement, and manage digital marketing strategies to achieve business goals.
  • Plan and execute campaigns across multiple channels including SEO, SEM (Google Ads), social media, email marketing, and display advertising.
  • Manage company's social media accounts (Facebook, Instagram, LinkedIn, YouTube, etc.) and ensure engaging content and audience growth.
  • Monitor and analyze performance metrics (CTR, CPC, ROI, conversion rates, engagement, etc.) using tools like Google Analytics, Search Console, and Meta Business Suite.
  • Conduct competitor analysis and market research to identify growth opportunities.
  • Collaborate with content, design, and sales teams to align campaigns with brand objectives.

Job Type: Full-time

Work Location: In person



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