Global Talent Branding Specialist

Who We Are

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.

To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.

What You'll Do

This is an engaging, hands-on role with a strong focus on execution, complemented by opportunities to apply creative judgment and collaboration with stakeholders. You'll operate in a dynamic, matrixed environment, executing employer branding initiatives that attract and retain top diverse talent across BCG's 20+ global businesses and functions.

We're looking for someone who can thrive in a fast-paced, matrixed environment, balancing multiple priorities while keeping sight of what truly drives impact. You'll work across a range of tasks – some creative, others more process-driven – and each plays an important part.

Working closely with your manager, you'll support the execution of key projects that align with our goals and strategy.

• Strategic Execution: Support the execution and production of employer branding projects and materials, with opportunities to take on more creative or strategic elements as you grow in the role.

– Examples include soliciting employee stories to feature, tracking outreach and organizing content, creating and sending branded emails, promoting individual roles, supporting the execution of function or hub-based campaigns, and supporting other global employer branding initiatives.

• Creative Content Development: Write and design clear, compelling content for a variety of platforms, showcasing BCG's culture, people, and opportunities. Tailor messaging by audience and function while maintaining brand consistency.

– Examples include social media and career site content, branded presentations, email campaigns, videos, recruitment marketing materials, candidate messaging, and more.

• Visual Storytelling: Create visually engaging assets using tools like PowerPoint, Canva, Figma, CapCut, ChatGPT, etc. that reflect our brand voice, resonate with target audiences, and ensure high-quality design aligned with guidelines.
• Track and Analyze: Track and analyze project, campaign and employee content performance, report on results, and identify insights to support team decision-making.
• Stakeholder Management: Collaborate with your manager and stakeholders to ensure initiatives are aligned and effectively executed.
• Employer Branding Support: Serve as one of the point of contacts to receive inquiries and assist in sharing materials and best practices, receive requests – supporting smaller tasks while funneling more complex ones to your manager for prioritization, and support delivery of internal regional/global trainings.

What You'll Bring

• Experience: 3–5 years in employer branding, recruitment marketing, communications, or a related creative field.
• Creative execution: Proven expertise in copywriting, storytelling, and design using PowerPoint, Canva, Figma, Adobe Suite, and video-editing tools (e.g., CapCut or Premiere Pro).
• Copywriting excellence: Ability to craft concise, compelling messages tailored to diverse talent audiences and platforms.
• Project management: Demonstrated success managing multiple projects with appropriate guidance, meeting deadlines, and balancing competing priorities.
• Stakeholder management: Demonstrated ability to build trust with regional and global partners and support alignment toward shared outcomes.
• Cross-regional experience: Adept at collaborating across global, matrixed teams, navigating complex structures, and supporting progress in dynamic environments.
• Collaborative mindset: Comfortable working across virtual, global teams and adapting to different cultural contexts.
• Analytical approach: Ability to analyze campaign data, measure impact, and help translate insights into recommendations.

Who You'll Work With

You'll join a small, highly collaborative global team supporting employer branding for BCG's Global Businesses and Functions. Although based in New Delhi where the role is co-located with our AP Talent Acquisition team, this role is global in nature and you'll work cross culturally across regions and business areas, connecting you with HR, Social Media, Paid Media, and TA partners worldwide.

Our team thrives on teamwork, innovation, and continuous learning – giving you space to grow while contributing to impactful global projects.

Additional info

YOU'RE GOOD AT

• Team player: Eager to pitch in on a range of tasks – some creative, some more process-focused; no task is too small – to help move projects forward.
• Growth mindset: Seek and embrace constructive feedback with openness and professionalism – using it to continuously refine creative and professional skills.
• Attention to detail: Ensure accuracy (e.g., spelling, grammar, formatting, etc.) and brand consistency in every deliverable, while enjoying bringing clarity and polish to both new and recurring deliverables where consistency in quality really matters.
• Prioritization and critical thinking: Apply sound judgment to navigate ambiguity, understand how day-to-day work supports broader goals and ensure alignment with your line manager on prioritization.
• Independent ownership: Deliver high-quality outcomes with appropriate guidance.
• Adaptability under pressure: Stay organized and resourceful amid shifting priorities.
• Strong slide writing & design judgment: Skilled in creating clear, well-designed presentation slides that communicate information effectively and follow brand guidelines.

Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.

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