Meta Marketing Manager

7 days ago


Siliguri, West Bengal, India TripXL Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Key Responsibility Areas:

  • Plan, launch, and optimize paid campaigns across Meta Platforms.
  • Manage full-funnel performance marketing strategy, including audience targeting, A/B testing, creatives, copy, and landing pages.
  • Work cross-functionally with design, brand, and product teams to craft compelling ad experiences.
  • Continuously monitor and analyze campaign performance and take action to improve CTR, conversion rates, CPA, and ROAS.
  • Work closely with design, content, and web teams to ensure consistency in brand messaging and campaign assets.
  • Track and report campaign performance using tools like Google Analytics, Meta Ads Manager, LinkedIn Campaign Manager, and dashboards.
  • Stay updated on the latest ad platform features, trends, and algorithm changes.
  • Stay at the forefront of platform updates, ad innovations, and consumer behavior trends within the travel industry.
  • Manage monthly ad budgets with efficiency and accountability for performance.
  • Run remarketing, retargeting, and lookalike audience campaigns to boost engagement and conversion.
  • Optimize campaigns for different goals: lead generation, website traffic, sales, brand awareness, etc.

Qualifications

  • Education qualification: - Bachelor's or Master's degree in Marketing, Business, or a related field.
  • 3–4 years of hands-on experience managing Meta Ads campaigns, running high-performing Meta Ads campaigns for B2C or travel brands.
  • Proven ability to manage budgets and achieve strong ROAS.
  • Strong knowledge of Ads Manager, Conversion APIs, and audience retargeting.
  • Analytical and detail-oriented with strong Excel/Google Sheets skills.


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