
Meta Marketing Manager
4 days ago
Key Responsibility Areas:
- Plan, launch, and optimize paid campaigns across Meta Platforms.
- Manage full-funnel performance marketing strategy, including audience targeting, A/B testing, creatives, copy, and landing pages.
- Work cross-functionally with design, brand, and product teams to craft compelling ad experiences.
- Continuously monitor and analyze campaign performance and take action to improve CTR, conversion rates, CPA, and ROAS.
- Work closely with design, content, and web teams to ensure consistency in brand messaging and campaign assets.
- Track and report campaign performance using tools like Google Analytics, Meta Ads Manager, LinkedIn Campaign Manager, and dashboards.
- Stay updated on the latest ad platform features, trends, and algorithm changes.
- Stay at the forefront of platform updates, ad innovations, and consumer behavior trends within the travel industry.
- Manage monthly ad budgets with efficiency and accountability for performance.
- Run remarketing, retargeting, and lookalike audience campaigns to boost engagement and conversion.
- Optimize campaigns for different goals: lead generation, website traffic, sales, brand awareness, etc.
Qualifications
- Education qualification: - Bachelor's or Master's degree in Marketing, Business, or a related field.
- 3–4 years of hands-on experience managing Meta Ads campaigns, running high-performing Meta Ads campaigns for B2C or travel brands.
- Proven ability to manage budgets and achieve strong ROAS.
- Strong knowledge of Ads Manager, Conversion APIs, and audience retargeting.
- Analytical and detail-oriented with strong Excel/Google Sheets skills.
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