Performance Marketing Specialist
3 days ago
About Technosport
Technosport is one of India's fastest-growing activewear and athleisure brands. With multiple stores launches and many more on the way, a fast-growing website, and strong marketplace presence, we are expanding aggressively. Performance marketing is the rocket fuel behind this omnichannel growth — ensuring that Technosport reaches consumers everywhere they shop, scroll, and spend time online.
About the Role
We're seeking a Performance Marketing Specialist who can run and scale campaigns that drive results. You'll be the engine behind Technosport's growth — making sure every rupee spent on ads delivers maximum return.
Key Responsibilities
- Plan, launch & optimize performance campaigns across multiple channels: search, social, retargeting, marketplace ads, display, offline awareness when needed.
- Manage advertising budgets: allocate, monitor, shift spent between campaigns/channels based on performance.
- Manage & optimize
product catalogs/feeds
in Meta and Google to ensure accurate, high-converting dynamic ads. - Constant creative & messaging testing: ad copy, visuals, CTAs, offers; iterate fast.
- Work with creative/content/graphic teams to produce assets that are conversion-friendly.
- Monitor bottom-of-funnel metrics: add-to-cart → checkout → purchase → repeat, and find ways to reduce drop-offs.
- Use analytics & attribution measurement to track true ROI; define CAC vs LTV targets; understand incremental impact (paid vs organic/marketplace).
- Leverage marketplace campaigns: optimize listings, promotions, marketplace ads, deal seasons.
- Geo-targeting + local awareness campaigns for store launches – ensure digital campaigns drive footfall.
- Stay updated with channel innovations / new ad formats, test new growth channels (influencers, affiliates, programmatic etc.)
Requirements
- 2–3 years of solid performance marketing in B2C / retail / e-commerce.
- Hands-on with Meta Ads, Google Ads; marketplace ads experience preferred.
- Good understanding of CAC, ROAS, LTV, retention, repeat purchaser metrics.
- Experience with A/B testing, landing page optimization, creative iteration.
- Analytical & data-driven mindset; comfort with dashboards, metrics, attribution modelling.
- Creative sensibility – able to judge what kind of copy/design might work.
- Excellent organizational & time management skills. Able to manage multiple campaigns simultaneously.
- Comfortable working under targets, flexibility to shift strategy quickly.
- Exposure to local / offline + digital integration (e.g. campaigns tied to store openings) is a plus.
Why Join Technosport?
- Drive campaigns that directly impact revenue and visibility.
- Get exposure across multiple channels — digital ads, offline launches, and marketplaces.
- Be part of a passionate team building one of India's most loved activewear brands.
- Work in a fast-paced, high-growth environment with real responsibility.
- Accelerate your career alongside a brand expanding nationwide
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