
Key Account Executive
4 days ago
Job Summary
The Key Account Executive – Off-Trade will support the execution of sales and visibility initiatives across key retail accounts, including wine shops, modern trade outlets, and state-run corporations. The role will ensure proper order management, in-store activation, branding compliance, and retailer engagement while supporting the Key Account Manager in driving business growth.
Key Responsibilities
- Sales Support & Order Execution Assist in achieving monthly sales targets by coordinating order booking, stock movement, and placement at key retail outlets.
- Retailer Relationship Management Build strong working relationships with wine shop managers and floor staff to ensure visibility, push, and brand preference.
- POSM & Branding Implementation Ensure timely deployment and upkeep of point-of-sale materials (standees, wobblers, danglers, signage) as per brand guidelines.
- Stock & Display Audit Regularly visit outlets to monitor product availability,stock rotation, shelf positioning, and competitive presence.
- Market Intelligence Track promotions, pricing, and branding activities of competing brands and share insights with the reporting manager.
- Reporting & Documentation Maintain accurate records of visits, order volumes, branding implementation, and campaign performance.
Key Skills
● Strong interpersonal and communication skills
● Basic understanding of sales, distribution, and retail channel dynamics
● Familiarity with point-of-sale branding and field execution
● Proficient in MS Excel and reporting formats
● Field-ready mindset with the ability to work independently
● Good follow-up and coordination skills
Educational Qualifications
● Bachelor's degree in Marketing, Business Administration, or related field
● MBA preferred
● Certification in Trade/Brand/Channel Marketing is a plus
What We Offer
● Competitive salary and incentive structure
● Travel and fieldwork allowances
● Opportunity to work with a fast-growing premium alcobev company
● Professional development and growth opportunities
● Exposure to national brand building and regional expansion
● Competitive salary and incentive structure
● Travel and fieldwork allowances
● Opportunity to work with a fast-growing premium alcobev company
● Professional development and growth opportunities
● Exposure to national brand building and regional expansion
Job Type: Full-time
Pay: ₹30, ₹50,000.00 per month
Benefits:
- Health insurance
- Paid time off
- Provident Fund
- Work from home
Work Location: In person
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