Digital Marketing Manager Lead Generation

6 days ago

Gurugram Hyderabad, India Camions Logistics Solutions Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Digital Marketing Manager Lead Generation (Driver Acquisition)

Department: Marketing

Reports To: Business Head

About the Role

We are seeking a data-driven Digital Marketing Manager to lead and execute our driver acquisition campaigns across multiple digital platforms. Youll be responsible for planning, running, and optimizing paid media campaigns with the goal of generating high-quality driver leads at the lowest possible Cost per Acquisition (CPA).

This is a hands-on role where youll have the opportunity to build everything from scratchfrom setting up ad accounts to implementing performance dashboards. If you're someone who enjoys creating, optimizing, and scaling impact, this is your chance to own the digital growth funnel end-to-end.

Key Responsibilities

  • Plan, execute, and optimize paid campaigns across:

  • Facebook & Instagram Ads

  • WhatsApp Campaigns
  • SMS Marketing
  • Google Ads (if applicable)

  • Other relevant lead-generation platforms

  • Manage the entire lead generation funnel, from ad creation and targeting to lead capture and CRM upload.

  • Monitor, analyze, and optimize daily campaign performance focusing on CPA, CPL, and lead quality.
  • Collaborate with creative and tech teams to develop high-performing ad copies, visuals, and landing pages.
  • Ensure timely lead integration with CRM for the call center to follow up on potential drivers.
  • Partner with operations and call center teams to track lead quality, conversion rates, and overall ROI.
  • Conduct A/B testing on creatives, audiences, and campaign strategies to continuously improve results.
  • Generate weekly performance dashboards and share insights with senior management.
  • Stay updated with trends and best practices in performance marketing, automation tools, and analytics.

Key Skills & Experience

  • 5– years of experience in digital advertising / performance marketing / lead generation.
  • Proven success running high-ROI campaigns on Facebook, Instagram, and WhatsApp.
  • Strong understanding of digital analytics, tracking, and attribution models.
  • Hands-on expertise in Facebook Ads Manager, Google Analytics, and Excel/Google Sheets.
  • Analytical mindset with strong problem-solving and reporting abilities.
  • Ability to work cross-functionally with creative, tech, and operations teams.

Performance Metrics

  • Number of qualified driver leads generated.
  • Cost per Acquisition (CPA) / Cost per Lead (CPL).
  • Lead-to-conversion rate via CRM funnel.
  • Return on Ad Spend (ROAS).

Education

  • Bachelor's degree in Marketing, Business, or related field.
  • MBA preferred but not mandatory.

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