MCP Developer

2 weeks ago

Bengaluru, Karnataka, India Capgemini Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Choosing Capgemini means choosing a company where you will be empowered to shape your career in the way you'd like, where you'll be supported and inspired by a collaborative community of colleagues around the world, and where you'll be able to reimagine what's possible. Join us and help the world's leading organizations unlock the value of technology and build a more sustainable, more inclusive world. 

Your Role

In this role you will play a key role in

We are looking for a talented Marketing Cloud Personalization Developer to join our digital marketing team. In this role, you will be responsible for designing, implementing, and optimizing personalized customer experiences using Salesforce Marketing Cloud Personalization (Interaction Studio). You will collaborate with marketing strategists, data analysts, and technical teams to deliver dynamic, data-driven content and campaigns that drive engagement and conversion.

Key Responsibilities:
  • Develop and implement personalized experiences using Salesforce Marketing Cloud Personalization.
  • Integrate Marketing Cloud Personalization with other Salesforce products and third-party platforms.
  • Build and optimize real-time decisioning, recommendations, and audience segmentation.
  • Collaborate with marketing, analytics, and IT teams to define requirements and deliver solutions.
  • Monitor, analyze, and report on campaign performance and personalization effectiveness.
  • Troubleshoot issues and provide ongoing support for personalization initiatives.
  • Document technical solutions, processes, and best practices.
Your profile with Top 5 technical skills
  • Salesforce Marketing Cloud Personalization (Interaction Studio)
    • Deep understanding of configuring, deploying, and optimizing personalized experiences.
  • JavaScript, HTML, and CSS
    • Proficiency in front-end development for implementing web personalization and dynamic content.
  • APIs and Integrations
    • Experience with REST/SOAP APIs for integrating Marketing Cloud Personalization with other systems (e.g., CRM, eCommerce).
  • Data Modeling and Segmentation
    • Strong skills in audience segmentation, data mapping, and leveraging behavioral data for personalization.
  • Tag Management and Web Analytics
    • Familiarity with tools like Google Tag Manager, Adobe Analytics, or similar for tracking and optimizing user interactions.
What you'll love about working here
  • You can shape your career with us. We offer a range of career paths and internal opportunities within Capgemini group.
  • You will also get personalized career guidance from our leaders.
  • You will get comprehensive wellness benefits including health checks, telemedicine, insurance with top-ups, elder care, partner coverage or new parent support via flexible work.
  • At Capgemini, you can work on cutting-edge projects in tech and engineering with industry leaders or create solutions to overcome societal and environmental challenges. 

Capgemini is a global business and technology transformation partner, helping organizations to accelerate their dual transition to a digital and sustainable world, while creating tangible impact for enterprises and society. It is a responsible and diverse group of 340,000 team members in more than 50 countries. With its strong over 55-year heritage, Capgemini is trusted by its clients to unlock the value of technology to address the entire breadth of their business needs. It delivers end-to-end services and solutions leveraging strengths from strategy and design to engineering, all fueled by its market leading capabilities in AI, generative AI, cloud and data, combined with its deep industry expertise and partner ecosystem.

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