Sr. Manager
2 weeks ago
What you will do
- Lead the end-to-end strategy and delivery of marketing mix modeling (MMM) to support investment decision-making across brands.
- Partner with commercial leads and marketing stakeholders to link analytics findings directly to brand strategy and tactical planning.
- Provide thought leadership on performance measurement, promotion optimization, and forecasting scenarios.
- Build and present compelling narratives that distill complex modeling outputs into executive-level insights and strategic recommendations.
- Guide vendor partners and internal teams on data sourcing, model assumptions, and validation of results.
- Ensure consistent methodologies, business alignment, and storytelling standards across all IA projects.
- Mentor and support L5 team members; take responsibility for final delivery quality and stakeholder satisfaction.
Thrive | What you can expect
As we work to develop treatments that take care of others, we also work to care for our teammates professional and personal growth and well-being.
Basic Qualifications
- Masters degree in Economics, Data Science, Statistics, or Business Analytics.
- 7-9 years of experience in advanced analytics or commercial effectiveness, including significant ownership of MMM programs.
- Experience in the pharmaceutical industry, with strong understanding of brand lifecycle and promotion dynamics.
- Skilled in communicating with senior stakeholders and bridging analytics with brand strategy.
- Hands-on capability with Python, SQL, and Databricks (for model review and guidance, not day-to-day coding).
Preferred Qualifications
- Exposure to media analytics and omnichannel planning.
- Familiarity with forecasting, budget planning, or brand investment simulation models.
- Experience managing external vendors or modeling partners.
- Strong collaboration and storytelling capabilities across global, cross-functional teams.
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