Influencer Marketing Specialist

1 week ago


Gurgaon, Haryana, India BetterAlt Full time US$ 60,000 - US$ 1,20,000 per year

Key Responsibilities

  • Strategy & Campaign Leadership

Design and manage influencer marketing strategies aligned with overall marketing objectives.

Oversee campaigns from ideation through execution and post-campaign analysis.

  • Influencer Partnership Management

Identify and vet influencers across various tiers (nano to celebrity) for brand fit.

Negotiate contracts, define deliverables, and manage compensation, budgets, and timelines.

  • Performance Tracking & Reporting

Measure campaign performance—engagement, reach, ROI—and prepare actionable insights.

Report results to senior leadership and optimize future campaigns based on learnings.

  • Cross-Functional Collaboration & Compliance

Partner with creative, social media, PR, and legal teams to ensure brand alignment and regulatory compliance.

  • Industry Intelligence

Monitor emerging trends, tools, platforms, and competitors in influencer marketing.



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