Associate Corporate Communications
2 weeks ago
Position Title: Associate Corporate Communications (Third Party Payroll)
Reports to: Lead Corporate Communications
Location: Bangalore
Position Summary:
- Support the Lead of Corporate Communications to establish PUMA as a Sports Brand in India
- Build PR Strategies & execute external & internal communication practices
- Successfully increase news media coverage
- Responsible partly for Employer Branding
Key Objectives:
- External Communication - Assist/ Drive PR initiatives/events to ensure positive brand imagery among external stakeholders & earn high media visibility
- Proactively build & maintain relationships with key media
- Identify & leverage key trends to pitch media stories around sports & lifestyle
- Create media opportunities for brand ambassadors & PUMA athletes
- Generate & manage media queries while collaborating with PR agencies to ensure high share of voice & earn effective media coverage for the brand
- Manage sourcing requests of celebrities & seeding opportunities to create brand heat and enhance product visibility
- Internal Communication Assist in formulating & executing internal communication for PUMAs initiatives, in line with the corporate narrative, and provide communications support to the Managing Director for employee initiatives
- Employer Branding - Collaborate with HR & Global team to relay corporate messaging on the organizations social handle such as LinkedIn & newsletter to create positive imagery as an employer friendly brand
- Draft content for CXOs, Brand Ambassadors, Leadership Quotes & press communication collaterals
- Evaluate paid & earned media opportunities, partnership associations with media, retail/award forums to maximize reach on marketing campaigns, product launches & creating thought leadership
- Document PR coverage report with key and evolving data + metrics
KPIs and qualitative measures:
- Innovative Content
- Earned Media Value
- Total Media Reach
- Cost Control
Organizational Relationships:
Internal: P&O and Marketing
External: Media - Print, Television Online & Social Media, PR Agencies and Retail Forums, Summits & Industry Body Associations
Qualifications and Functional Competencies:
- 2 years experience in external communications, employee engagement & stakeholder management
- Excellent communication skills with strong command over English Language both speaking & writing
- Ability to manage multiple projects while delivering high impact results
- Work in a fast-paced environment while meeting the requirements of various teams simultaneously
- Comfortable & able in putting points across clearly with confidence
- Experience working in Public Relations
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