Associate Corporate Communications

5 days ago

Bengaluru, Karnataka, India PUMA Group Full time ₹ 6,00,000 - ₹ 18,00,000 per year

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy and all genders are welcome. Simply click APPLY ONLINE and follow the steps to upload your application.

YOUR MISSION:
Position Summary:

  • Support the Lead of Corporate Communications to establish PUMA as a Sports Brand in India
  • Build PR Strategies & execute external & internal communication practices
  • Successfully increase news media coverage
  • Responsible partly for Employer Branding

Key Objectives:

  • External Communication - Assist/ Drive PR initiatives/events to ensure positive brand imagery among external stakeholders & earn high media visibility
  • Proactively build & maintain relationships with key media
  • Identify & leverage key trends to pitch media stories around sports & lifestyle
  • Create media opportunities for brand ambassadors & PUMA athletes
  • Generate & manage media queries while collaborating with PR agencies to ensure high share of voice & earn effective media coverage for the brand
  • Manage sourcing requests of celebrities & seeding opportunities to create brand heat and enhance product visibility
  • Internal Communication Assist in formulating & executing internal communication for PUMAs initiatives, in line with the corporate narrative, and provide communications support to the Managing Director for employee initiatives
  • Employer Branding - Collaborate with HR & Global team to relay corporate messaging on the organizations social handle such as LinkedIn & newsletter to create positive imagery as an employer friendly brand
  • Draft content for CXOs, Brand Ambassadors, Leadership Quotes & press communication collaterals
  • Evaluate paid & earned media opportunities, partnership associations with media, retail/award forums to maximize reach on marketing campaigns, product launches & creating thought leadership
  • Document PR coverage report with key and evolving data + metrics

KPIs and qualitative measures:

  • Innovative Content
  • Earned Media Value
  • Total Media Reach
  • Cost Control

Organizational Relationships:

  • Internal: P&O and Marketing
  • External: Media - Print, Television Online & Social Media, PR Agencies and Retail Forums, Summits & Industry Body Associations

YOUR TALENT:
Qualifications and Functional Competencies:

  • 2 years experience in external communications, employee engagement & stakeholder management
  • Excellent communication skills with strong command over English Language both speaking & writing
  • Ability to manage multiple projects while delivering high impact results
  • Work in a fast-paced environment while meeting the requirements of various teams simultaneously
  • Comfortable & able in putting points across clearly with confidence
  • Experience working in Public Relations

PUMA supports over 19,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

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