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Marketing Manager-Hospital industry

2 weeks ago


Green Park Delhi Delhi, India Aviyana Ventures Pvt Ltd Full time ₹ 5,40,000 - ₹ 10,80,000 per year

Key Responsibilities:

  • Marketing & Branding
  • Develop and implement marketing strategies to enhance hospital visibility.
  • Design and execute promotional campaigns for hospital services, specialties, and health camps.
  • Manage hospital branding across offline and digital platforms.
  • Business Development
  • Build and maintain relationships with doctors, corporate clients, TPAs, and insurance companies.
  • Organize health check-up camps, CME (Continuing Medical Education) programs, and wellness activities.
  • Develop referral networks with local clinics, physicians, and community groups.
  • Digital & Media Marketing
  • Manage social media, hospital website, and online campaigns.
  • Coordinate with media agencies for advertisements, press releases, and PR activities.
  • Track marketing ROI through patient inflow and inquiries.
  • Patient Engagement & Community Outreach
  • Conduct awareness campaigns, patient education sessions, and community health drives.
  • Coordinate corporate wellness programs and tie-ups with schools/colleges.
  • Ensure high patient satisfaction and support word-of-mouth referrals.
  • Market Research & Strategy
  • Conduct competitor analysis and identify growth opportunities.
  • Prepare monthly marketing reports and MIS for management review.
  • Support strategic planning for new services, specialties, and centers.

Skills Required:

  • Strong communication, networking, and relationship-building skills.
  • Knowledge of healthcare marketing and hospital operations.
  • Proficiency in digital marketing & social media management.
  • Creativity and strategic thinking.
  • Negotiation and public relations skills.

Qualifications & Experience:

  • MBA / PG in Marketing, Healthcare Management, or related field.
  • 2–6 years of experience in hospital / healthcare marketing.
  • Experience in corporate tie-ups and referral development is an added advantage

Job Type: Full-time

Pay: Up to ₹45,000.00 per month