Manager - Social Media Marketing

Ways of Working - Remote - Employees will have the freedom to work remotely all through the year. These employees, who form a large majority, will come together in their base location for a week, once every quarter.

Functional Role : Building brand affinity via social media for Noice - Swiggy's consumer goods private label - through a strong and distinctive social presence.

Summary

Launched in June 2026, is a new-age food brand built on the promise of transparency, premium quality, and innovation. Our ethos revolves around "Doin' it right"—offering food that's prepared using better processes, better ingredients, and delivers better taste. Every Noice product is crafted to provide an honest, home-style experience—free from preservatives, additives, or harmful oils. From hand-churned fresh paneer to snacks fried in fresh oil, we take no shortcuts in delivering food that tastes like it came from a kitchen, not a factory.

Over the past decade, Swiggy has become a household name delivering unparalleled convenience to urban consumers. Brand love for the product also extends to the digital and social ecosystem, where Swiggy and its sub-brands are much loved and admired for its social media presence and content. While our daily content on social media across our handles sees high engagement, we are also innovators when it comes to social campaigns having won 6 Cannes Lions across campaigns such as Voice of Hunger and Better Half Cookbook.

We are looking for a sharp, enthusiastic Manager who will lead strategy and content for Noice's social media handles and build this brand from the ground up online. Candidates will have to complete a written assignment as a part of the interview process.

Job Description

• Social Channel strategy – carry forward the legacy of building a winning social media strategy for Noice on Instagram, Twitter & LinkedIn.
• Create and oversee the execution of the social calendar across channels.
• Experiment with new content formats, channels to drive up reach, engagement and follower growth.
• Manage creative agencies and partners - Work with internal and external creative partners and agencies by briefing, evaluating and guiding them to create clutter breaking content.
• Internal stakeholder management - Work with internal stakeholders like partnerships team, business teams to identify areas and win-win solutions which can be amplified on social media.
• Measurement and analysis - Measure and analyse performance of content, channels through listening tools and take corrective actions.
• Agency/Vendor Management : Evaluation, onboarding, managing legal, finance and accounts processes.

Requirements

• At least 6 years of overall work experience across social media agencies or at brands
• Has hands-on experience scaling up social media presence for new brands
• Ability to judge creative ideas for social media and has a keen attention to detail.
• Chronically online and has a strong understanding of social media trends and how each platform's algorithms work – primarily Instagram and Snapchat.
• Strong stakeholder management skills - co-ordinate with our creative partners & internal stakeholders to deliver high quality content
• Strong history of having brought in innovations and out-of-the-box thinking in previous roles.
• Work experience in E-commerce / with ecommerce clients is highly preferred
• Strong analytical skills to make sense of data & reports on excel and listening tools.
• Expense management - well organized and able to maintain a log of expenses
• Strong negotiation skills - should be able to evaluate costs and negotiate with influencer agencies to work within outlined budgets
• Should be an independent worker that requires minimal to no intervention on daily tasks.
• Organized and dynamic individual who is able to adapt and deliver compelling content without compromising on quality.
• Candidates will have to complete a written assignment as a part of the interview process.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability status, or any other characteristic protected by the law.