Decision Analytics – Marketing Analytics Expert

Location- PAN India

Experience required- 9-12 Years

Choosing Capgemini means choosing a company where you will be empowered to shape your career in the way you'd like, where you'll be supported and inspired by a collaborative community of colleagues around the world, and where you'll be able to reimagine what's possible. Join us and help the world's leading organizations unlock the value of technology and build a more sustainable, more inclusive world.

Job Title:

Decision Analytics – Marketing Analytics Expert

In this role, you will play a key role in:

• Driving data-driven marketing strategies by applying advanced analytics to solve complex marketing challenges.
• Collaborating with Marketing Executives and Marketing Science teams to optimize campaign performance and personalize marketing efforts.
• Leveraging marketing technology tools and data platforms to extract actionable insights that influence decision-making.
• Translating complex data into clear, compelling narratives that shape marketing strategies and improve ROI.
• Identifying patterns and trends in structured and unstructured data to uncover growth opportunities and operational improvements.

Your Profile:

You are an experienced analytics professional with a strong technical foundation and proven ability to influence marketing decisions through data insights.

Top 5 Technical Skills:

1. Advanced SQL & Python
   – for data manipulation, analysis, and insight generation.
2. Marketing Tech Tools Expertise
   – Google Analytics (GA4), Adobe Analytics, Salesforce Marketing Cloud, Marketo (or equivalent).
3. Campaign Performance Optimization
   – experience with MMM, MTA tools, and personalized marketing strategies.
4. Data Visualization & Reporting
   – proficiency in Tableau for dashboards and automated reporting.
5. Cross-functional Collaboration
   – ability to work closely with marketing and analytics teams to deliver measurable outcomes.

Must-Have (Essential):

• 8+ years applying analytics to solve complex marketing challenges.
• Strong SQL & Python skills for data manipulation and analysis.
• Hands-on experience with marketing tech tools (GA4, Adobe Analytics, Salesforce Marketing Cloud, Marketo).
• Skilled at identifying patterns and extracting insights from structured/unstructured data.
• Strong communication and storytelling skills to influence decision-making.
• Proven experience in campaign performance optimization and personalized marketing.
• Ability to collaborate across functions with marketing executives and science teams.

Good-to-Have (Desirable):

• Degree in Computer Science, Statistics, Mathematics, or Physical Sciences.
• Experience with data governance, ROI analysis, and reporting requirements.
• Prior work in fast-paced, global organizations.
• Expertise with Tableau dashboards and automated reporting.
• Experience with marketing data in the travel domain.
• Strong operational improvement mindset.

What you'll love about working here

• You can shape your career with us. We offer a range of career paths and internal opportunities within Capgemini group. You will also get personalized career guidance from our leaders.
• You will get comprehensive wellness benefits including health checks, telemedicine, insurance with top-ups, elder care, partner coverage or new parent support via flexible work.
• At Capgemini, you can work on cutting-edge projects in tech and engineering with industry leaders or create solutions to overcome societal and environmental challenges.

Capgemini is a global business and technology transformation partner, helping organizations to accelerate their dual transition to a digital and sustainable world, while creating tangible impact for enterprises and society. It is a responsible and diverse group of 340,000 team members in more than 50 countries. With its strong over 55-year heritage, Capgemini is trusted by its clients to unlock the value of technology to address the entire breadth of their business needs. It delivers end-to-end services and solutions leveraging strengths from strategy and design to engineering, all fueled by its market leading capabilities in AI, generative AI, cloud and data, combined with its deep industry expertise and partner ecosystem.