Junior Copywriter

4 days ago

Kolkata, West Bengal, India Andreal Full time ₹ 2,50,000 - ₹ 7,50,000 per year

Company Name - Anderson Technology Pvt Ltd

Website -

Location - Near Ecospace, Kolkata

Mob

Mail -

Company Overview

Andreal is a vibrant graphic design agency located in Kolkata, dedicated to delivering fresh and unique designs for brands across print, audiovisual, and digital media. Our talented team provides a comprehensive range of 2D & 3D design and content solutions, helping brands achieve prominence in the market. With a dedicated staff ranging from 11 to 50 employees, Andreal thrives on creativity and innovation in the graphic design industry. For more information, visit our website at

Job Overview

We are seeking a dedicated Junior Copywriter to join our dynamic team in Kolkata. This full-time role is suitable for individuals with 1 to 3 years of experience in copywriting. The role involves developing compelling content that aligns with Andreal's commitment to excellence in design and branding. The Junior Copywriter will collaborate with our design and marketing teams to produce high-quality written content that captures the essence of our clients' brands.

Qualifications and Skills

  • Proficiency in crafting engaging and compelling content that resonates with target audiences across various platforms.
  • Minimum of 1 year of experience in copywriting within a creative or design-focused environment.
  • SEO Writing (Mandatory skill) - Ability to optimize content for search engine visibility and enhance online presence.
  • Copy Editing (Mandatory skill) - Demonstrated meticulous attention to detail in editing and refining content for clarity and impact.
  • Experience with Content Management Systems, enabling efficient content organization and updates.
  • Understanding of Google Analytics to measure and analyze content performance and user engagement.
  • Familiarity with social media platforms to create content that aligns with current trends and audience interests.
  • Knowledge of A/B Testing to evaluate the effectiveness of different content strategies and improve outcomes.
  • Exposure to email marketing tools to craft persuasive and targeted email campaigns.
  • Capability to develop a cohesive content strategy that supports brand objectives and drives engagement.

Roles and Responsibilities

  • Create clear, persuasive, original content that adheres to Andreal's voice and branding guidelines.
  • Collaborate with graphic designers to produce text and visual content that complement each other.
  • Conduct research to understand client brands, target audiences, and industry trends to generate relevant content.
  • Edit and proofread content to ensure accuracy, consistency, and alignment with project specifications.
  • Work closely with the marketing team to develop content for promotional materials, including brochures and websites.
  • Assist in planning and executing content strategies that drive audience engagement and brand loyalty.
  • Participate in brainstorming sessions to generate innovative ideas and concepts for various media.
  • Adapt and customize content for diverse platforms, ensuring maximum reach and impact.

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