
Social Media Specialist
3 days ago
Key Responsibilities
- Develop and implement social media strategies aligned with overall marketing goals.
- Manage and grow brand presence across Instagram, LinkedIn, and Facebook.
- Plan, create, and publish high-quality content (posts, reels, stories, videos, carousels, etc.).
- Be comfortable shooting reels on themselves as well as coordinating content shoots with the team/partners.
- Monitor, track, and analyze performance metrics (engagement, reach, followers, leads, conversions) and optimize strategies accordingly.
- Stay updated with the latest social media trends, tools, and best practices.
- Build and manage a content calendar ensuring consistent posting and brand alignment.
- Engage with the community by responding to comments, messages, and building strong relationships with followers.
- Collaborate with internal teams (marketing, design, sales) to align campaigns and messaging.
- Create reports with insights and actionable recommendations for growth.
- Have a good knowledge of doing influencer collaborations
Requirements
- 2-4 years of proven experience as a Social Media Specialist or similar role.
- Strong knowledge of Instagram, LinkedIn, and Facebook algorithms and content formats.
- Excellent communication skills with creative storytelling ability.
- Comfortable being on camera and shooting engaging reels.
- Strong copywriting, editing, and visual storytelling skills.
- Ability to multitask, work in a fast-paced environment, and meet deadlines.
Good to Have
- Experience in influencer marketing or brand collaborations.
- Knowledge of Canva/Photoshop or basic video editing tools.
- Prior experience working with B2B and B2C brands.
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