Social Media Specialist

3 weeks ago

NCR, India CL Educate Ltd Full time

Key Responsibilities

  • Develop and implement social media strategies aligned with overall marketing goals.
  • Manage and grow brand presence across Instagram, LinkedIn, and Facebook.
  • Plan, create, and publish high-quality content (posts, reels, stories, videos, carousels, etc.).
  • Be comfortable shooting reels on themselves as well as coordinating content shoots with the team/partners.
  • Monitor, track, and analyze performance metrics (engagement, reach, followers, leads, conversions) and optimize strategies accordingly.
  • Stay updated with the latest social media trends, tools, and best practices.
  • Build and manage a content calendar ensuring consistent posting and brand alignment.
  • Engage with the community by responding to comments, messages, and building strong relationships with followers.
  • Collaborate with internal teams (marketing, design, sales) to align campaigns and messaging.
  • Create reports with insights and actionable recommendations for growth.
  • Have a good knowledge of doing influencer collaborations

Requirements

  • 2-4 years of proven experience as a Social Media Specialist or similar role.
  • Strong knowledge of Instagram, LinkedIn, and Facebook algorithms and content formats.
  • Excellent communication skills with creative storytelling ability.
  • Comfortable being on camera and shooting engaging reels.
  • Strong copywriting, editing, and visual storytelling skills.
  • Ability to multitask, work in a fast-paced environment, and meet deadlines.

Good to Have

  • Experience in influencer marketing or brand collaborations.
  • Knowledge of Canva/Photoshop or basic video editing tools.
  • Prior experience working with B2B and B2C brands.

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