VP Marketing

2 days ago

Nashik, Maharashtra, India Touchwood Solution Full time ₹ 6,00,000 - ₹ 9,00,000 per year

Job Overview

The Vice President – Marketing is responsible for leading the overall marketing strategy, brand positioning, communications, and growth initiatives of the organization. This role requires a visionary leader who can translate business goals into effective marketing strategies that enhance brand visibility, generate demand, and drive sustainable business growth across all channels.

Key Responsibilities:

1. Strategic Leadership

  • Develop and execute the company's overall marketing strategy aligned with business objectives.
  • Define the brand vision, identity, and market positioning to ensure consistency across all touchpoints.
  • Oversee market research and competitive analysis to identify opportunities, customer insights, and emerging trends.
  • Partner with executive leadership to shape corporate strategy and support business expansion initiatives.

2. Marketing Operations & Planning

  • Lead the development of annual marketing plans, budgets, and performance goals.
  • Oversee all digital, content, social media, influencer, and offline campaigns to ensure ROI-driven execution.
  • Implement data-driven marketing frameworks to optimize customer acquisition, engagement, and retention.
  • Manage relationships with agencies, media partners, and vendors for campaigns and brand collaborations.

3. Brand & Communication

  • Strengthen the company's brand equity and reputation through effective storytelling and public relations.
  • Oversee internal and external communications, including media, events, and corporate announcements.
  • Ensure consistency of visual identity, messaging, and brand tone across all marketing channels.

4. Leadership & Team Development

  • Build, mentor, and lead a high-performing marketing team across functions like digital, creative, and analytics.
  • Foster a culture of innovation, collaboration, and accountability within the marketing department.
  • Establish KPIs and performance metrics to track marketing impact and team performance.

5. Growth & Performance

  • Drive lead generation, conversion optimization, and customer retention initiatives.
  • Collaborate with sales and product teams to align marketing efforts with business development goals.
  • Monitor marketing performance analytics, prepare reports, and recommend data-backed improvements.

Qualifications & Experience:

  • Bachelor's degree in Marketing, Business Administration, or Communications (MBA preferred).
  • 10+ years of progressive experience in marketing leadership roles.
  • Demonstrated success in developing and executing growth-focused marketing strategies.

Job Type: Full-time

Pay: ₹50, ₹70,000.00 per month

Benefits:

  • Internet reimbursement

Work Location: In person

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