Ecommerce marketing specialist

7 days ago

Kerala Agriuniversity Thrissur Kerala, India Correa Masonry Full time ₹ 3,12,000 per year

Job Overview

We are seeking a dynamic and results-driven E-Commerce Marketing Manager to lead our online marketing initiatives. The ideal candidate will possess a strong background in digital marketing and e-commerce, with a proven ability to drive traffic, enhance customer engagement, and optimize conversion rates. This role requires a strategic thinker who can effectively manage multiple projects while collaborating with cross-functional teams to achieve business objectives. Responsibilities

Develop and implement comprehensive digital marketing strategies to increase brand awareness and drive online sales.

Manage and optimize e-commerce platforms, ensuring seamless user experience and effective product presentation.

Utilize marketing automation tools to streamline campaigns and improve customer targeting.

Conduct thorough market research to identify trends, customer preferences, and competitive landscape.

Oversee social media management, creating engaging content that resonates with target audiences across various platforms.

Analyze performance marketing metrics using SQL and other analytical tools to measure campaign effectiveness and ROI.

Collaborate with the content team to produce high-quality copywriting for website, email campaigns, and promotional materials.

Maintain the company's WordPress site, ensuring content is up-to-date and aligned with marketing strategies.

Monitor industry developments and emerging technologies to stay ahead of trends in e-commerce marketing.

Qualifications

Bachelor's degree in Marketing, Business Administration, or a related field. Proven experience in digital marketing, particularly within an e-commerce environment. Strong skills in marketing automation platforms and performance marketing techniques. Proficiency in WordPress for website management and content updates. Familiarity with SQL for data analysis and reporting purposes. Knowledge of HTML is a plus for website optimization tasks. Excellent copywriting skills with an ability to create compelling content that drives engagement. Experience in social media management with a track record of successful campaigns. Strong analytical mindset with the ability to interpret data and make data-driven decisions. Join our team as we continue to innovate in the e-commerce space If you are passionate about digital marketing and eager to make an impact, we encourage you to apply.

Job Type: Part-time

Pay: From ₹26,000.00 per month

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