Performance Marketing Executive
20 hours ago
**Job Description - Performance Marketing Specialist (Meta + Google Ads)**
**Location**:Thiruvananthapuram, Kallambalam,Kerala
**Brand**: Posh Wedding Rental LLP & Posh Jewels
**About the Role**
We are looking for a **Performance Marketing Specialist** who can **plan, execute, and optimize paid campaigns** across **Meta (Facebook/Instagram)** and **Google (Search, Display, Shopping, YouTube)**.
Your role will directly impact **lead generation, Shopify sales, and overall brand growth** across Kerala and beyond.
**Key Responsibilities**
- Plan, launch, and manage **Meta Ads & Google Ads campaigns** (lead gen, sales, brand awareness).
- Optimize campaigns daily for **CPC, CTR, ROAS, CPA, and conversions**.
- Build and manage **custom audiences, lookalikes, remarketing flows**.
- Conduct **keyword research** and craft **ad copies** with strong CTAs.
- Manage **Google Merchant Center, Shopify ad integrations, and Pixel/CAPI tracking**.
- Test creatives, landing pages, and ad formats to maximize ROI.
- Monitor analytics, prepare **weekly/monthly reports**, and suggest growth opportunities.
- Stay updated on **latest performance marketing trends, AI ad tools, and algorithm updates**.
**Requirements**:
- 2-4 years of **hands-on experience** with **Meta Ads Manager + Google Ads**.
- Strong understanding of **conversion tracking, GA4, Shopify analytics, Tag Manager**.
- Proven success in **scaling campaigns profitably** (lead gen + eCommerce sales).
- Data-driven mindset with strong analytical and reporting skills.
- Creative sense for testing ad visuals, reels, and sales-driven content.
- **Preferred**: Experience targeting **Kerala/Indian local audiences**.
**What We Offer**
- Opportunity to work with Kerala’s **No.1 Wedding Dress Rental Brand** + fast-growing **eCommerce jewellery brand**.
- Performance-driven growth incentives.
- A creative + analytical role where your campaigns directly drive **real sales & bookings**.
Pay: ₹18,000.00 - ₹20,000.00 per month
**Benefits**:
- Flexible schedule
**Language**:
- English (preferred)
Work Location: In person
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