Social Media Manager
2 weeks ago
About Anti Label:
We're a fast-growing, Ahmedabad-based D2C apparel brand known for premium basics (polos, round-necks, Henley's) with a clean, product-first aesthetic. If you live on Instagram/Twitter/LinkedIn, love turning ideas into scroll-stoppers, and can own growth end-to-'s talk.
What you'll do:
- Own the
content calendar
across Instagram, Twitter (X), and LinkedIn; plan weekly themes, shoots, captions, hooks, and CTAs. - Produce and publish
high-quality reels, carousels, and stories
; coordinate shoots (models, locations, props), and manage edits. - Lead
community & creator programs
: reply to DMs/comments, seed UGC, manage micro-influencers, track deliverables. - Run
social launches
for new colours/drops; craft countdowns, teasers, reveal assets, and post-launch recaps. - Track
metrics
(reach, saves, ER, CTR, sessions) and iterate; present weekly dashboards & insights. - Partner with performance marketing for
ad-ready creatives
and with the website team for on-site banners/UX. - Guard
brand voice
: minimalist, proof-led, transparent, no fluff.
Must-haves:
- 0-3 years in social for a D2C/fashion/consumer brand.
- A strong
portfolio
: 5+ reels, 3+ carousels, at least 1 campaign case study with numbers. - Hands-on with mobile video, CapCut/Premiere, Lightroom/Photoshop, and scheduling tools (Meta Suite, Buffer, etc.).
- Comfort with
analytics
and A/B testing; basic understanding of paid social. - Excellent written English; bonus if you can write simple, clear Hindi/Gujarati.
Nice-to-have:
- Experience with product flat-lays, studio lighting, and on-model shoots.
- UGC/influencer management and contract basics.
- Shopify basics for swapping banners/creative.
Role details:
- Type:
Full-time, on-site (Ahmedabad) with frequent shoots. - Compensation:
₹3-5 LPA + performance bonus - Perks:
Product credits, shoot allowances, learning budget, fast-track growth.
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