Social Media Manager

2 weeks ago


Ahmedabad, Gujarat, India Anti Label Full time ₹ 3,00,000 - ₹ 5,00,000 per year

About Anti Label:

We're a fast-growing, Ahmedabad-based D2C apparel brand known for premium basics (polos, round-necks, Henley's) with a clean, product-first aesthetic. If you live on Instagram/Twitter/LinkedIn, love turning ideas into scroll-stoppers, and can own growth end-to-'s talk.

What you'll do:

  • Own the 
    content calendar
     across Instagram, Twitter (X), and LinkedIn; plan weekly themes, shoots, captions, hooks, and CTAs.
  • Produce and publish 
    high-quality reels, carousels, and stories
    ; coordinate shoots (models, locations, props), and manage edits.
  • Lead 
    community & creator programs
    : reply to DMs/comments, seed UGC, manage micro-influencers, track deliverables.
  • Run 
    social launches
     for new colours/drops; craft countdowns, teasers, reveal assets, and post-launch recaps.
  • Track 
    metrics
     (reach, saves, ER, CTR, sessions) and iterate; present weekly dashboards & insights.
  • Partner with performance marketing for 
    ad-ready creatives
     and with the website team for on-site banners/UX.
  • Guard 
    brand voice
    : minimalist, proof-led, transparent, no fluff.

Must-haves:

  • 0-3 years in social for a D2C/fashion/consumer brand.
  • A strong 
    portfolio
    : 5+ reels, 3+ carousels, at least 1 campaign case study with numbers.
  • Hands-on with mobile video, CapCut/Premiere, Lightroom/Photoshop, and scheduling tools (Meta Suite, Buffer, etc.).
  • Comfort with 
    analytics
     and A/B testing; basic understanding of paid social.
  • Excellent written English; bonus if you can write simple, clear Hindi/Gujarati.

Nice-to-have:

  • Experience with product flat-lays, studio lighting, and on-model shoots.
  • UGC/influencer management and contract basics.
  • Shopify basics for swapping banners/creative.

Role details:

  • Type:
     Full-time, on-site (Ahmedabad) with frequent shoots.
  • Compensation:
     ₹3-5 LPA + performance bonus
  • Perks:
     Product credits, shoot allowances, learning budget, fast-track growth.


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