Area Fitness Manager

About WTF Gyms

Witness The Fitness (WTF) is India's fastest-growing tech-driven fitness ecosystem, transforming the gym industry through automation, data analytics, and AI-powered member engagement. With 50+ operational gyms across Delhi-NCR and a national expansion plan underway, WTF empowers gym professionals with advanced tools, SOPs, and growth pathways.

The
Area Fitness Manager
is a critical leadership role responsible for driving trainer performance, ensuring client results, and maintaining operational discipline across a defined cluster of gyms. This role ensures that every member achieves tangible fitness outcomes, every trainer performs to peak efficiency, and every gym maintains the WTF standard of excellence.

Position Overview

The
Area Fitness Manager
oversees
20–25 gyms
within a region, focusing on
trainer performance, personal training (PT) revenue, transformation outcomes, and member satisfaction
. This role acts as the technical backbone of the business, ensuring that operational gyms deliver measurable fitness results that directly impact renewals and revenue retention.

You will report directly to the
Regional Manager (Top Boss)
and lead a team of
Fitness Managers (Operational Level)
responsible for managing gym-level trainers and front-desk teams.

Key Responsibilities (KRAs)1. Trainer Performance & Discipline

• Oversee daily attendance, punctuality, and shift adherence of all trainers across assigned gyms.
• Implement and monitor daily trainer KPI dashboards (PT sales, sessions completed, transformations achieved).
• Conduct regular audits of training quality, communication, and service standards.
• Identify and correct performance gaps through coaching, retraining, or replacement when necessary.
• Enforce WTF standards of discipline, uniform, grooming, and professionalism.

2. Transformation & Client Result Delivery

• Ensure each gym achieves a minimum of
  10 client transformations per month
  .
• Monitor client progress through BCA scans, workout tracking, and nutrition compliance reports.
• Build a structured review mechanism between trainers and clients every 15 days.
• Lead transformation review meetings weekly to track ongoing results.
• Collaborate with nutrition and academy teams to design standardised transformation protocols.

3. Personal Training Revenue

• Drive
  average PT revenue of ₹1,00,000+ per trainer per month
  across the cluster.
• Track daily and weekly PT sales conversions through dashboard reports.
• Conduct PT upselling workshops for trainers to improve conversion and retention.
• Audit trial sessions and ensure quality PT experiences for potential clients.
• Align PT targets with gym membership data and renewal cycles.

4. Trainer Development & Upskilling

• Identify training gaps and collaborate with
  WTF Academy
  for certification and upskilling programs.
• Conduct bi-weekly technical and soft-skill training sessions for trainers.
• Develop high-performing trainers for leadership or advanced fitness roles.
• Maintain a record of certifications, progress reports, and competency mapping for all trainers in the cluster.

5. Member Experience & Retention Support

• Ensure all members receive personalised attention, feedback, and visible results.
• Audit member satisfaction through feedback forms and direct interactions.
• Handle escalated client issues related to trainer performance or workout dissatisfaction.
• Work closely with the
  Area Sales & Operations Manager
  to link fitness results with renewals.

6. Operational Compliance

• Conduct scheduled gym visits to verify trainer performance, attendance logs, and member progress.
• Ensure every gym adheres to SOPs related to training, scheduling, and client onboarding.
• Maintain data accuracy in the WTF CRM and trainer performance dashboards.
• Submit weekly cluster-level reports to the Regional Manager.

KPIs & Metrics

The performance of the
Area Fitness Manager
will be evaluated through well-defined KPIs focused on trainer efficiency, member results, and operational discipline. The role requires maintaining a
minimum of 95% daily trainer attendance and discipline compliance
across all assigned gyms to ensure smooth operational flow. Each gym under the manager's purview must achieve
at least 10 client transformations per month
, reflecting the effectiveness of training programs and the quality of member engagement. Personal training revenue will be a major performance metric, with every trainer expected to generate an
average of ₹40,000 or more per month
in PT income. From a retention standpoint, the Area Fitness Manager must sustain a
member renewal rate of at least 80%
, driven primarily through visible fitness outcomes and client satisfaction.

Additionally,
operational audits and SOP adherence
must consistently remain at or above
95%
, ensuring every gym maintains WTF's defined service standards. The manager is also responsible for continuous
trainer upskilling
, ensuring that each trainer completes
at least one certification or workshop per quarter
to maintain a high technical competency level. Finally,
member issue resolution
is expected within
24 hours
, ensuring swift handling of escalations and a seamless member experience across all gyms.

Ideal Candidate Profile

• 4–8 years of experience in the
  fitness industry
  (preferably with multi-gym or large-format fitness chains).
• Strong leadership background with proven ability to manage 100+ trainers across multiple locations.
• Excellent understanding of body composition, workout programming, nutrition, and transformation science.
• Strong data orientation and familiarity with CRM tools and performance dashboards.
• Passionate about fitness, member satisfaction, and operational discipline.
• Preferably ACE, ISSA, or NASM certified.

Compensation

• Salary Range:
  ₹60,000 – ₹80,000 per month
• Performance Bonus:
  Based on PT revenue, transformation rate, and compliance score

Growth Path

• High-performing Area Fitness Managers can progress to
  Regional Fitness Head
  roles within 6–12 months, overseeing larger geographies and directly contributing to national-level performance metrics.